Oblong Books has  new logo, new name
From left, Oblong Books booksellers Lisa Wright and Emma Warren welcomed customers into the store at 26 Main St. in Millerton, pointing out the new logo printed on the front door and displaying the store’s new merchandise bearing the eye-catching logo.
Photo by Kaitlin Lyle

Oblong Books has new logo, new name

MILLERTON — Oblong Books & Music has decided to ring in the summer season with a fresh new look, an abbreviated name and a few new policies that are sure to draw more customers into their favorite independent bookstore.

According to the beloved bookstore, its familiar former woodcut logo was designed 20 years ago for the opening of its Rhinebeck store in the northern end of the county. 

Paying tribute to the Hudson and Housatonic River valleys, the Catskills and the Berkshire mountains in a colorful design, the store’s new logo was designed by local graphic artist McKenna Wood. 

In addition to finding it printed on the front door of the bookstore at 26 Main St. in Millerton, customers can now spot the new logo on a variety of merchandise — from pins and glasses to T-shirts and eventually tote bags.

Also, the bookstore has announced its decision to shorten its name to “Oblong Books.” 

Among its new policies, Oblong Books will be open daily from 11 a.m. to 6 p.m. 

With the COVID-19 interior space capacity cap now lifted, the link between its Main Street floor and the South Center Street Oblong Jr. has also reopened. Curb-side pickup will remain available to customers, as will private shopping appointments, which are available at 10 a.m. daily.

“People are thrilled that we’re open longer hours,” said Lisa Wright, a bookseller in the Millerton store. “People do seem to  be reacting very well to the longer hours and getting the plastic barriers down.”

“People like that the link [between Oblong and Oblong Jr.] is open,” said fellow bookseller Emma Warren.

— Kaitlin Lyle

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