So much to choose from at Sweet William
Selections at Sweet William Coffee Shop and Bakery.
Photo by Susan Hassler
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Melissa Gamwell, hand lettering with precision and care.
Kevin Greenberg
Each piece makes a gift, a note or even a Christmas tree seem more personal, more considered, and more connected to humanity. Since then, demand for her personalized, hand-lettered tags, ornaments and cards has only grown, appearing in mailboxes across the region and at shops like the Cornwall Whale and Marton & Davis in Chatham, New York. Her precision is remarkable, and to watch her create these one-of-a-kind pieces is an art all unto itself.
In recent months, we’ve seen a deluge of stories on digital replacement. Data managers, bankers and even therapists are being replaced by computer programs in mass waves of layoffs. But what many still find surprising about the proliferation of nonhuman competitors in the job market is how it’s affecting the arts. Illustrators, animators, photographers, musicians and even on-screen actors are being supplanted by bots touted as “artificial intelligence agents.”
But calligraphy — and handwriting in general — has been in the crosshairs of mechanical progress for centuries. There was a time, if you can believe it, when writing anything required ink, paper and sometimes even a living, breathing human scribe. No typewriters, no word processors, no voice-to-text programs.
Then came Gutenberg’s printing press. Sure, it changed the world for the better, ensuring a greater distribution of ideas, and helping spark some of the most important political movements in history. But it also marked one of the first moments when technology replaced the artistic work of the human hand. Over the centuries, printers, designers and technologists have continued to innovate. Today, with Photoshop or Illustrator, an entire universe of alphabets exists, from ornate and embellished to precise and futuristic — all designed to replace the human hand.
Melissa Gamwell, crafting custom Valentine’s Day cards in her office in Cornwall. Kevin Greenberg
Yet, despite this centuries-long assault from technology, Gamwell has found her own way to thrive. Largely self-taught, she combines her drawing and industrial design background with an old-school New England childhood in Maine that involved “very tangible, hands-on, creative problem-solving using many materials.” Raised by “parents who loved antiquarian books, often filled with hand-written dedications,” hers was the kind of upbringing in which “traditional practices were cherished and flaunted” — a time and place with “hand-painted lettering on churches, street signage, the stones in beautiful churchyard cemeteries, and log books.”
Those early impressions have stayed with her, heightening her appreciation of sometimes overlooked details.
“There’s so much ephemera floating around with traces of beautiful handwriting to see everywhere, even now in Connecticut,” she said.
Even in a digital age, she keeps technology at a distance.
“You will not find ChatGPT on my phone, and you will usually not find my phone on me,” she said. Instead, she opts for a notebook, a scrap of paper or the back of a receipt. Sometimes, she goes even further, gathering black walnuts from trees on her property to make the specialized ink for her practice.
Gamwell’s approach to her craft is also philosophical. “There is no better feeling than working through something with your own brain and your own hands, even if you find it less exemplary than you would hope. And it only uses the water you’re already consuming. Do you need to convey an idea? Draw it, however horrific or childish. Write it, even if you never learned proper grammar — because you’ve always had programs do it,” she said.
“Sometimes I think that everything I like is ‘historic’ but it’s really that I just find more value in the traditional methods, which are still alive and well, and desperately in need of stewards for the future.”
After nearly 400 years of pressure, it’s encouraging to see handwriting — an art form that once seemed destined for obsolescence — still thriving, one careful stroke at a time. And thanks to Gamwell, perhaps there’s a new generation of observers, collectors and future calligraphers ready to carry it forward.
D.H. Callahan is a voice actor, creative director and trail steward. He lives with his wife, artist Lane Arthur, in West Cornwall, Connecticut.
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