Thank you!
Your support is sustaining the future of local news in our communities.

Webinar suggests how to get Back to Business in Dutchess County

POUGHKEEPSIE — With the governor’s phased approach for reopening New York state’s economy, the Hudson Valley Economic Development Corporation (HVEDC) is trying to assist businesses reopening. It hosted the Back to Business: Ready for the Big Comeback webinar with Focus Media Founder and CEO Josh Sommers on Thursday afternoon, May 7.

The webinar was broadcast on the “Hudson Valley Economic Development Corporation” Facebook page as well as on the “HudsonValleyEDC” YouTube channel. 

“We certainly hope it’s a big comeback — we don’t know,” he said to business owners. “We’ve never been through a circumstance like this before but we want to talk about things that might work for us.”

Sommers summarized COVID-19’s impact with one simple sentence: “This is the biggest disruption of our lifetime.” 

Raising the devastation of Sept. 11, 2001 as a previous example, Sommers touched on the deep emotional impact left behind by 9/11 in addition to the devastating economic impact. Next, he raised the stock market crash of 2008 and how people were left reeling from its impact. Now with the pandemic of 2020, he said COVID-19 would mark this generation.

Comparing how ordinary procedures were drastically changed and how a “new normal” was established during both 9/11 and COVID-19, Sommers said everyone will be faced with a sobering new reality that will affect all businesses.

Sommers reviewed how the economy fell apart within two weeks in March, adding unemployment has reached historic levels. With companies expecting to weaken during the pandemic, he talked about COVID-19’s influence on how businesses operate and limit revenue streams to comply with new health and safety standards. Some businesses, he said, will have to make marketing moves with several factors out of their control.

“These are all variables that we need to take into consideration,” Sommers said. “We’re handicapped, sadly, right now by things that are out of our control and we’re all going to do the best that we can.”

Addressing whether businesses remain valuable to customers with the new norms, Sommers stressed that companies will need new strategy modes. He encouraged businesses talk to stakeholders and have a strategic discussion. He asked businesses to consider what products or services will have relevancy and profitability these days. If needed, he recommended that businesses pivot to current demand: as an example, he talked about how clothing companies have been making masks, auto manufacturers have been building ventilators and the film industry is releasing new movies On-Demand. 

Rather than be discouraged by the ways in which the new normal is changing operations, Sommers invited business owners to take advantage of the opportunity to readjust and reassess the value of their deliverables. Asking businesses to think about whether they’re relevant to the new climate, he suggested that they think about ways to adapt if not.

Sommers advised businesses to understand and address their customers’ concerns and priorities — particularly in terms of what might impact their engagement — and to be sensitive when doing so. Such concerns and priorities might include health, job security, finances (either short-term or beyond), safety at the businesses and morally-based considerations (such as how businesses treat their employees and their community commitment). He emphasized how important it is to maintain sensitivity when retaining a customer. Whether they’re building a new business relationship or sustaining a current one, he assured that nothing beats the personal touch. 

In terms of acquiring new leads and customers, Sommers said prioritizing tactics will make a meaningful difference for marketing and recommended that business owners always collect data. He advised business owners to present information that’s accurate, truthful and easy for the media to report on and to “be the resource a reporter will call because you’re the person to go to.”

Reviewing the different methods of acquiring new leads and customers, Sommers touched on publicity, use of video, digital advertising and Google Ad Words, providing clear examples of each method. Though he recognized the value of newspapers and magazines during this time, he did stress that people are using social and online media.

Sommers can be contacted via email at Josh@FocusMediaUSA.com or via phone at 845-576-2213.

County executive proposes assistance to small businesses

The following day, Friday, May 8, Dutchess County Executive Marc Molinaro announced that two new programs have been created to help small businesses left behind “in the wake by the Small Business Administration’s [SBA] flawed roll-out of the Economic Injury Disaster Loan [EIDL] program and the Payroll Protection Program [PPP],” according to a press release from Molinaro’s office. While Dutchess County businesses became eligible for the EIDL under the State of Connecticut’s disaster declaration this past March, many businesses are continuing to struggle, particularly those that were offered far less than what they need to continue operating.

“Our small local businesses that have been unable to secure assistance from the feds or the SBA need help now, or they may not survive or reopen,” Molinaro stated. “To support them, the county has developed a two-part plan, in partnership with our Think Dutchess Alliance for Business, that will help our most affected small businesses.”  

Coming up on the horizon, the Dutchess County Local Development Corporation (LDC) plans to establish a COVID-19 small business express loan program in partnership with Community Capital New York for the purpose of helping the smallest affected businesses in Dutchess County that have been unable to attain SBA assistance. Meanwhile, the Dutchess County Industrial Development Agency (IDA) intends to establish a no-fee, fast tracked COVID-19 Sales and Use Tax Relief Program for the purpose of helping local manufacturers expand their capacity and produce much-needed personal protection equipment (PPE).

Related Articles Around the Web

Latest News

Tenmile Distillery is making history the old-fashioned way

Cheers! The Revolutionary Whisky Series at Ten Mile Distillery, each named for a significant battle of the American Revolution, celebrates America at 250.

D.H. Callahan

In December 2024, the U.S. Alcohol and Tobacco Tax and Trade Bureau officially established the Standard of Identity for American Single Malt Whisky. It was the first new classification in more than half a century, creating new possibilities for American distillers. One of the distilleries taking advantage of this new landscape is Wassaic’s Tenmile Distillery. It is well positioned to make history because Tenmile has always honored traditional whiskey-making practices.

Single malts are often associated with Scotch whisky. Perhaps that’s why, years before the new standard was adopted, Tenmile hired Shane Fraser, a Scottish master distiller with 30 years of experience at some of Scotland’s most prestigious distilleries. Fraser began designing the distillery from the ground up. Alongside owner and general manager Joel LeVangia, he emphasized time-honored traditions, favoring hands-on craftsmanship over the increasingly automated methods used by larger producers. When it comes to making the best whisky possible, Tenmile believes in learning from the past. That philosophy extends beyond the distilling process.

Keep ReadingShow less

The magic of Belinda Sinclair

The magic of Belinda Sinclair

Belinda Sinclair

Dean Chamberlain
Sinclair’s show explores the ways women have been practicing forms of magic for centuries, and there is plenty of history to tell.

Belinda Sinclair is the kind of magician who impresses people who don’t like magic. Her tricks are mind-boggling. Her stories are captivating. And if she picks you to write your name on a card, get ready to be wowed. Repeat attendees of her shows, of which there are many, take almost as much delight in watching new jaws drop as they do in seeing an illusion reach its astonishing conclusion.

Since the summer of 2025, Sinclair has been baffling local audiences at the Hughes Memorial Library in West Cornwall, but her magical run comes to a close at the end of August.

Keep ReadingShow less

“Nixon in China” comes to Tanglewood

“Nixon in China” comes to Tanglewood

Renée Fleming, Andris Nelsons and Thomas Hampson.

Hilary Scott

On Friday, July 17 at 8 p.m. in the Koussevitzky Music Shed at Tanglewood, two of the greatest American voices of their generation, soprano Renée Fleming and baritone Thomas Hampson, join Music Director Andris Nelsons and the Boston Symphony Orchestra in a performance of excerpts from John Adams’ groundbreaking opera “Nixon in China.” The piece, performed earlier this year in Boston and at Carnegie Hall in New York City, is a highlight of a program that also includes “Meditations on Grace” (2024) by BSO Composer Chair Carlos Simon, and the melodic and technically demanding Violin Concerto by Samuel Barber.

Fleming is internationally celebrated for her vocal and dramatic artistry, as well as for her advocacy for the powerful impact of the creative arts in health. Hampson has long been recognized as one of the most innovative musicians of our time and has received countless international honors for his singular artistry and cultural leadership. Both performed in “Nixon in China” earlier this year at the Paris Opera under the baton of Kent Nagano.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

Local playwright revisits Revolutionary moment in “Rebel Town”

The cast and crew of “Rebeltown: The Musical.”

Jack Sheedy

John Alan Segalla was working in Boston a few years ago, giving historic tours at the site of the Boston Tea Party. Now, as America celebrates 250 years as a nation, the Canaan native is about to debut a new version of his original musical, “Rebel Town,” inspired largely by the Boston Tea Party, the protest that helped launch the American Revolution.

“It wasn’t until I got to Boston and learned the Tea Party story that I fell in love with this moment in history, and I saw the story as wildly compelling and very important, and really a story that was very misunderstood, mistaught in schools,” Segalla said at a recent rehearsal in Stockbridge, Massachusetts, ahead of the show’s July 10 opening.

Keep ReadingShow less
An invitation to paint a community mural in Torrington

Community mural design by Macayla Muzzulin will be painted by volunteers on July 11 in Franklin Plaza in Torrington.

Provided

From 10 a.m. to 4 p.m. on Saturday, July 11, Five Points Arts in Torrington will host a community mural project celebrating the nation’s 250th anniversary. Volunteers of every age and artistic ability are invited to help paint a 20-by-6-foot mural designed by artist Macayla Muzzulin. The mural will be completed in one day, transformed from a numbered outline into a permanent public artwork along the river in downtown Torrington.

“We firmly believe art is for everyone,” said Five Points founder and executive director, Judith McElhone. “It’s so great to be able to do this with such talent, and with Launchpad artists, volunteers and staff there to help.”

Keep ReadingShow less
Free sinonó concert launches Wassaic Project’s music season

Gridley Chapel at The Wassaic Project.

Lucia Iandolo

The Wassaic Project will host its first musical act of the season at the Gridley Chapel on Saturday, July 11. The event is free and was made possible with funding from a grant from the New York State Council on the Arts.

Officially opening in October, the Chapel will come alive with the sounds of sinonó, a trio featuring vocalist and composer isabel crespo pardo, cellist Lester St. Louis and bassist Henry Fraser. The group draws on Latin American folk and classical chamber music to create what it calls “poemsongs.”

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.