Disinformation online persists

Dear EarthTalk: Is Google doing anything to prevent the propagation of climate disinformation on the Internet?

— P. Hanson, Washington, D.C.

 

The advent of the internet and smartphone innovations have brought information to our fingertips. As the number of users skyrockets, advertisers have identified lucrative opportunities to meet people where they are. Google is a household name, holding 87 percent of the market share and hosting billions of users. Polls of Google users show that they trust that it produces credible search results. Seventy-three percent of users believe that most or all of the information they find in a search is accurate and trustworthy; however, 68% of users were unable to identify the difference between an ad and an organic search result. This gives a leg up to potentially nefarious advertisers spreading climate disinformation.

Google addressed the problem of pervasive climate disinformation prior to the United Nations (UN) Conference of the Parties (COP) 26th annual meeting in 2021; the internet giant pledged to halt the display of ads that promoted climate disinformation. This commitment came in tandem with other advertisers pressuring Google not to display their products alongside climate disinformation. 

These ads were targeted to key-word searches including: greenhouse gases, renewable energy and information about “eco-friendly” companies. Additionally, since their pledge, Google has accepted $421,000 for ads from climate denial groups with taglines like “climate campaigners hype the risks of global warming,” and “fossil fuels make the planet safer”. 

CCDH has outlined steps that Google needs to take to actualize the claims they’ve made on their stance on climate disinformation. Step one would be to halt climate denial ads and ads promoting greenwashing.

These recommendations are a good starting point, but there is no guarantee that Google will follow them. That being said, users should be armed with skills to identify climate disinformation. Common tactics that proponents of climate disinformation utilize are: false expertise, logical fallacies, impossible expectations, conspiracy theories and cherry-picked data. The best way to combat these tactics is to be a cautious consumer of online information. Be prepared to vet the source of the information that you find, and get in the habit of developing a mixed-news diet.

 

EarthTalk® is produced by Roddy Scheer & Doug Moss for the 501(c)3 nonprofit EarthTalk. See more at www.emagazine.com. Send questions to: question@earthtalk.org.

Latest News

Family Services’ new building will accommodate child behavior service

POUGHKEEPSIE — New mental health care access is coming to Northern Dutchess County as the demand for mental health services has been increasing.

Family Services Inc., an outpatient mental health clinic, has outgrown their facility, which was located at Northern Dutchess Hospital in Rhinebeck. Now, the incorporation is upgrading to a much larger location in Rhinebeck that is expected to open late this year.

Keep ReadingShow less
Planning Board hears Cumberland Farms wastewater treatment plan

Cumberland Farms gas station on Route 343 in downtown Amenia.

Photo by Nathan Miller

AMENIA — Expanding the capacity for wastewater handling at the Cumberland Farms site along Route 343, the Planning Board at its regular meeting on Wednesday, Feb. 12, discussed the plans and referred the project on to Dutchess County officials for decision.

Representing Cumberland Farms was Caryn Mlodzianowski, project engineer for Bohler Engineering of Albany, specialists in engineering challenging sites.

Keep ReadingShow less
North East talks fire aid, taxes, cell towers and more at board meeting

MILLERTON — The Town of North East held a board meeting on Thursday, Feb. 13, to create a “memorandum of understanding” contract between the Village of Millerton and the town, explaining how the town will assist the village after its Highway and Water Department building caught fire on Feb. 3.

“The resolution authorizes the town superintendent of highways to assist the Village of Millerton and its highway department with plowing, repair and maintenance of the village highways,” supervisor Chris Kennan said. “Pursuant to provisions of section 142e of the Highway Law, during the period of the Village’s state of emergency.”

Keep ReadingShow less
Village board weighs impact of garage fire; discusses sidewalk work

Village of Millerton offices on Route 22

John Coston

MILLERTON — On Monday, Feb. 10, a board meeting was held, largely centered on the impact of the Feb. 3 fire that destroyed the Village Water and Highway building located on Route 22. In addition to the loss of the building, vehicles, equipment and tools were also destroyed.

“If we go back to the cause, it is still undetermined,” said mayor Jenn Najdek, who stated foul play had been ruled out. She also confirmed the garage remained off-limits as the investigation is still ongoing.

Keep ReadingShow less