Disinformation online persists

Dear EarthTalk: Is Google doing anything to prevent the propagation of climate disinformation on the Internet?

— P. Hanson, Washington, D.C.

 

The advent of the internet and smartphone innovations have brought information to our fingertips. As the number of users skyrockets, advertisers have identified lucrative opportunities to meet people where they are. Google is a household name, holding 87 percent of the market share and hosting billions of users. Polls of Google users show that they trust that it produces credible search results. Seventy-three percent of users believe that most or all of the information they find in a search is accurate and trustworthy; however, 68% of users were unable to identify the difference between an ad and an organic search result. This gives a leg up to potentially nefarious advertisers spreading climate disinformation.

Google addressed the problem of pervasive climate disinformation prior to the United Nations (UN) Conference of the Parties (COP) 26th annual meeting in 2021; the internet giant pledged to halt the display of ads that promoted climate disinformation. This commitment came in tandem with other advertisers pressuring Google not to display their products alongside climate disinformation. 

These ads were targeted to key-word searches including: greenhouse gases, renewable energy and information about “eco-friendly” companies. Additionally, since their pledge, Google has accepted $421,000 for ads from climate denial groups with taglines like “climate campaigners hype the risks of global warming,” and “fossil fuels make the planet safer”. 

CCDH has outlined steps that Google needs to take to actualize the claims they’ve made on their stance on climate disinformation. Step one would be to halt climate denial ads and ads promoting greenwashing.

These recommendations are a good starting point, but there is no guarantee that Google will follow them. That being said, users should be armed with skills to identify climate disinformation. Common tactics that proponents of climate disinformation utilize are: false expertise, logical fallacies, impossible expectations, conspiracy theories and cherry-picked data. The best way to combat these tactics is to be a cautious consumer of online information. Be prepared to vet the source of the information that you find, and get in the habit of developing a mixed-news diet.

 

EarthTalk® is produced by Roddy Scheer & Doug Moss for the 501(c)3 nonprofit EarthTalk. See more at www.emagazine.com. Send questions to: question@earthtalk.org.

Latest News

Participants at annual conference encouraged to ThinkDifferently by respecting evolving etiquette norms

Top row (left to right): Panelist Shadei Williams; Dana Hopkins, Dutchess County All Abilities Program Director; panelist Johnny Vacca; Dutchess County Executive Sue Serino. Bottom row: (left to right): Panelist Wayne Robinson; panelist Tracy Wallace; panelist Samantha Van Alstyne

Provided

HYDE PARK, N.Y. — On Thursday, Dec. 5, the annual ThinkDifferently conference was held at the Henry A. Wallace Visitor and Educational Center in Hyde Park, New York. The conference strived to enlighten participants on evolving protocols for addressing and collaborating with individuals with challenges.

Hosted by Dana Hopkins, program director of All Abilities at the Department of Behavioral and Community Health, ThinkDifferently is an initiative first launched in 2015 by former county executive Marc Molinaro with a goal to provide services to individuals with varying abilities and guidance for others such as businesses and communities to help create a more inclusive society.

Keep ReadingShow less
Shooting the breeze with Christopher Little

Martin Tandler

Little with his dog, Ruby.

"What I really feel lucky about is having had the chance to meet and photograph so many people who had a real impact on our lives,” said Christopher Little whose new memoir, “Shooting the Breeze: Memories of a Photojournalist” was just released. The book is as eclectic and colorful as the man himself and offers an intimate look into Little’s globe-trotting career spent behind the lens, capturing some of the most iconic figures, events, and human stories of the past half-century.

In 2021, the Dolph Briscoe Center for American History at The University of Texas acquired Little’s photographic archive.

Keep ReadingShow less
Cold Spring, a not-so-hidden Hudson Valley gem

“Cold Spring, NY” depicts life in a notable Hudson River town with a rich history and much natural beauty.

Krista A. Briggs

According to Alissa Malnati, co-creator of the new coffee table tome, “Cold Spring, NY”, after twenty-five years in the urban jungle, it was time to go in search of a cure for the angst which, for some, can come with metropolitan living. “My husband and I were soul sick,” explained Malnati of the couple’s move to Cold Spring, a Hudson River town located in leafy Putnam County. “We were seeking restoration and quiet, and to be in nature, away from the hustle and bustle of the city.”

The time was right for a move in 2021. The Malnatis relocated from busy Brooklyn to a tranquil mountaintop abode which allowed them to decompress without the intrusion of cell phones and ceaseless city noise. With the shift to the Hudson Valley, Alissa, a writer and fashion executive, and her husband, Will, a podcaster and television producer, found the peace they were searching for in Cold Spring, a semi-rural town known for its boutiques, antique shops, and world-class hiking trails.

Keep ReadingShow less