MILLBROOK – In a time when optimism and unity can feel elusive, sometimes a walk down Franklin Avenue is enough to feed the soul. With Millbrook Community Day just around the corner, one highlight will be Fashion Feeds, a community effort led by Millbrook native Erin Rollins, whose mission is to fight local hunger.
The concept is simple. People donate new or gently used designer fashion, which is sold at affordable prices, and all proceeds benefit The Food of Life/Comida de Vida Pantry at St. Thomas Episcopal Church in Amenia.
Since hosting her first charitable clothing swap 12 years ago, Rollins has raised nearly $100,000 for the pantry. She expects to hit six figures this month.
“Food insecurity is a real issue, and when I’m able to walk into the church and hand over money to a need that is so significant, it fills my cup,” Rollins said.
Fashion Feeds plays a vital role in sustaining the pantry, which serves 653 individuals from 156 households each week. Rev. AJ Stack, priest-in-charge at St. Thomas Episcopal Church and executive director of the Food of Life Pantry, said Fashion Feeds has become one of the pantry’s most successful fundraisers. “With the rising costs of food, housing, healthcare, and transportation, food pantries have become essential for families’ survival,” Stack said.
Fashion Feeds clothing is available year-round at the Millbrook Antiques Mall, but the annual pop-up will take place during Community Day. This year’s sale runs Sept. 18-20, featuring racks of one-of-a-kind finds on the patio and inside Corcoran Country Living from 9 a.m. to 5 p.m. Friday and Saturday.
New this year is a $25 pre-sale Sip & Shop, which includes a glass of prosecco or sparkling water and early access before doors officially open Friday morning.
From J.Crew to Giorgio Armani, shoppers can find designer clothing and accessories at unbeatable prices — from $5 to the thousands — with every dollar going to local families.
An interior designer by trade, Rollins backs up her artistic eye with research to ensure garments and accessories are priced to sell, while also respecting the value of each donation.
“It’s time-consuming,” Rollins said. “But you want to make sure you’re valuing everything that’s donated to you.”
After becoming empty nesters in 2013 and selling their Millbrook landscaping and garden center business, Rollins and her husband were ready to start a new chapter. Rollins found inspiration after attending a clothing swap in Rhinebeck.
“On the way home, I thought, ‘I can do that,’ so I planned my own event that fall and had my friends donate their clothes,” she recalled, laughing about how she made soup for more than 30 women.
While soup is no longer served, the warmth of community continues to fuel the mission.
Millbrook Antiques Mall donates a year-round booth to Fashion Feeds, allowing all profits to go directly to the pantry. When donations outgrew Rollins’ basement, Global Self Storage offered a free unit to hold garment racks — donated by J.McLaughlin — and boxes of designer items. Corcoran Country Living also provides space during Community Day for the annual sale.
“It’s a true community effort in support of our neighbors,” Rollins said.
Beyond feeding families in eastern Dutchess County, Fashion Feeds also aims to address climate change and reduce pollution by promoting secondhand shopping. “Fast fashion is the second biggest polluter in the world, and by donating or purchasing vintage clothing, we’re preventing items from entering the waste stream,” Rollins said.
Though she has stitched Fashion Feeds from the ground up, Rollins prefers to stay out of the spotlight. Lakeville resident Susan Simmons discovered Fashion Feeds last year and was inspired by the mission. She now helps amplify Rollins’ work.
“She is an unsung hero because she does it all herself,” Simmons said, who is helping organize the Thursday Sip & Shop event. “It’s incredible what she quietly does for members of our community.”
Shoppers can support the cause by purchasing items from Fashion Feeds. Accepted payment methods are cash, check or credit card through Zeffy, a platform designed for charitable organizations.
Meg Sher, executive director of the David M. Hunt Library in Falls Village.L. Tomaino 
