Consumer society politics

Sometime in the late 1960s, people’s involvement in politics changed from participation to consumerism. When I was a kid, our parents and grandparents carefully, not blindly, listened to, selected and exercised their right to vote for the candidate of their choice. No one waited for a politician’s mass-delivery message to reach them, they bought newspapers (many towns had more than two), they read editorials, they listened to radio interviews. They participated in the process of evaluation at meetings and debates. Yes, many politicians who told you what to think — like McCarthy — were dangerous for a while, or did actual harm, but the public wasn’t fooled for long.

Politics back then reminded me of the adage: You can fool all the people some of the time, you can fool some of the people all of the time, but you cannot fool all the people all of the time.

Participation in politics was a personal matter. Yes, if you wanted to proclaim your preference you could wear an “I Like Ike” badge or the simple “Kennedy for President” button. But something happened as America turned to relying on television’s ability to convince you to consume product. Some early TV commercials simply informed the values of a product like “Our Repairmen are the loneliest guys in town” or that dishwashing liquid that made your hands softer, or “See the USA in your Chevrolet.”

That TV set, sitting in your living room, had become part of your family, a trusted member.

Political parties and politicians suddenly could speak to you in your own home. They could preach at you, they could tell you what was right and what was wrong. It did not take long for media expert candidates like Reagan to employ message writers to convince you what was wrong. This new breed of politician rarely offered a solution, but what they did, in their messaging, was sell you into agreeing with their assessment of what should be bothering you, what they proclaimed was wrong. No debate, no editorial discussion in competing newspapers or radio stations. You were — and still are — presented with absolute statements as if those were facts. “The immigrant crisis…” What crisis? Today there are fewer illegal crossings than for the past 10 years. The word “crisis” cannot be confused with “issue” or “problem.” Crisis is an absolutism. It is not true. And that’s just one example. Other absolutisms are “Right to Life” (anti-abortion might be accurate) or “Pro-Abortion” (woman’s right to choose) or “Critical Race Theory” (hypothesis might be acceptable) or “Gun Control” (which means nothing physically since guns can’t control themselves — so perhaps gun owners’ control).

If you were to become a participant, involved in your local and national politics, you could work at finding the truth, the facts. You would easily and quickly discount people who profess to be absolutists, you would look for consensus, you would want to evaluate, not merely accept someone’s word. Participants evaluate, consumers swallow what is fed to them. Consuming politics like it is entertainment, advertising seen in your home, can only lead to fake perspectives, McCarthy-like idolatry, and cult scare tactics. And why do you want to fall for that?

Admittedly, as a consumer, you may have learned to trust the TV set in your own home or that smartphone you stare at for hours each day. Remember, these “free” messages someone wants you to buy are a mistake in trust that you and everyone ought to correct before it is too late.


Peter Riva, a former resident of Amenia Union, now lives in New Mexico.

The views expressed here are not necessarily those of The Millerton News and The News does not support or oppose candidates for public office.

Latest News

Millerton Police Dept. rebuilds after fire; new cruisers on the way

The borrowed Pine Plains cruiser parked on Main Street in front of the Millerton Inn during the Millerton Street Fair on Saturday, June 28.

Photo by Aly Morrissy

MILLERTON — After receiving substantial state grant funding in July 2024 and beginning to roll out new equipment that fall, the Millerton Police Department suffered a setback when the February fire at the Village Water and Highway Department building destroyed much of its newly acquired gear — including patrol vehicles outfitted with cutting-edge technology.

Thanks to full-value insurance coverage and swift support from the Town of Pine Plains — which loaned the department a vehicle — Millerton officers were able to remain active in the community. Millerton Police Chief Joseph Olenik said two custom-built, four-wheel-drive Ford Interceptor cruisers are now in production and are expected to arrive by the end of the summer.

Keep ReadingShow less
Uncertainty looms over Millerton community pool timeline

Groundbreaking of the new pool planned for Eddie Collins Park has been delayed after the New York State Department of Environmental Conservation intervened to determine the status of wetlands in the proposed building site.

Archive photo

MILLERTON — The long-awaited groundbreaking for a new community pool at Eddie Collins Memorial Park — once expected this past April — now faces significant delays with no definitive timeline in sight, Mayor Jenn Najdek said.

The primary setback stems from a still-pending permitting process, as the village awaits final approvals from the Dutchess County Board of Health and the New York State Department of Environmental Conservation regarding septic placement and wetland buffers. A patch of wetlands on the site — roughly five feet by five feet, Najdek said — requires a protective buffer, which could range anywhere from 5 to 100 feet. That determination will dictate whether the current pool design needs to be altered or moved altogether.

Keep ReadingShow less
North East town records brought into the digital age

Chris Virtuoso reorganized parcel records in the North East Town Hall basement by parcel number during the process of scanning and digitizing the documents.

Photo by Grace DeMarco

MILLERTON — Within the walls of the two-story Victorian housing the North East Town Hall lies a room-full of town records dating back to the late 19th century. Stored in labeled cardboard boxes and protected by dehumidifiers, the records are in the process of being dated, organized, and scanned into categorized online programs.

As the Town Hall works to relocate to 5603 Route 22 at the former Kingdom Hall of Jehovah’s Witness, the consolidation and digitalization of records, as well as the disposal of those unneeded, is a time-sensitive project. Marcy Wheatley, the Deputy Town Clerk, emphasized their current heavy focus on organizing and scanning. “Now, when we move, we can get rid of a lot,” Wheatley stated.

Keep ReadingShow less
Fun, food and facts bring crowds to downtown Millerton

Nora Garcia, 6, of Millerton, bottom right, gets a face painting treatment from Maddy Rowe, a Webutuck High School senior. Nora’s sister, Juliana, 8, top right, is decorated by Giana Kall, a Webutuck senior. The program was sponsored by the Webutuck PTA.

Photo by John Coston

Locals and visitors packed into downtown Millerton Saturday, June 28, for the first ever Millerton Street Fair hosted by the Millerton News, the Millerton Business Alliance and Townscape. Representatives from local nonprofits, businesses along Main Street, Bee Bee the Clown and face painters from Webutuck High School drew in crowds all afternoon.

Festivities officially opened at 10 a.m., and a steady stream of visitors soon followed. Volunteer firefighters hosted a bouncy castle, a duck pool, a “put out the fire” ring toss game, and the “touch a truck” event at the fire department’s garage.

Keep ReadingShow less