Tuning up two passions under one roof

The Webb Family in the workshop. From left: Phyllis, Dale, Ben and Josh Webb, and project manager Hannah Schiffer.
Natalia Zukerman
The Webb Family in the workshop. From left: Phyllis, Dale, Ben and Josh Webb, and project manager Hannah Schiffer.
Magic Fluke Ukulele Shop and True Wheels Bicycle Shop are not only under the same roof in a beautiful solar powered building on Route 7 in Sheffield, but they are also both run by the Webb family, telling a tale of familial passion, innovation and a steadfast commitment to sustainability.
In the late ‘90s, Dale Webb was working in engineering and product design at a corporate job. “I took up instrument manufacturing as a fun challenge,” said Dale. After an exhibit at The National Association of Music Merchants in Anaheim, California, in 1999, The Magic Fluke company was born. “We were casting finger boards and gluing these things together in our basement in New Hartford and it just took off,” Dale explained. “It was really a wild ride, it kind of had a life of its own.”
For the first few years of business, Dale and Phyllis Webb were making and shipping 3,000 to 4,000 instruments a year. They soon moved out of their basement and into an old, abandoned service station in New Hartford where they were also fulfilling orders for books written by Phyllis’s brother, Jim Beloff. “He was a guitarist, songwriter and performer,” said Dale of his brother-in-law. “He picked up a ukulele at a flea market and he never went back to guitar.” Beloff established Flea Market Music, which published the wildly popular Jumpin’ Jim’s Ukulele Songbook series. Beloff’s songbooks, instructional books, DVDs and the Webb Family’s Fluke and Flea ukuleles have contributed greatly to the popularity of the instrument.
Developed in the 1880s, the ukulele is based on several small, guitar-like instruments of Portuguese origin that were introduced to the Hawaiian Islands by immigrants from Madeira, the Azores and Cape Verde. In the Hawaiian language the word ukulele roughly translates as “jumping flea.”
Since its first shipment of concert Flukes in three distinct color options in June of 1999, the product line has expanded exponentially with a diverse array of offerings. From the traditional Soprano, Concert, Tenor and Baritone Uke Banjos to the more contemporary solid body Electric Uke and Timber Bass, Magic Fluke has carved out a niche in the world of stringed instruments. Said Dale, “Our niche has been the nontraditional look, which, I think, has served us well. We have an iconic, unique headstock and then we do a lot of customizing with either laser engraving or printing. We can print anything on a face, and we do that in-house. People send us their pictures or artwork and we can put that right on the instrument.” Recent additions, such as the five-string violin introduced in 2021, signify the company’s ongoing commitment to innovation. A short-scale electric cello is slated for release later in 2024.
With a keen eye for locally sourced materials and a commitment to eco-friendly practices, Magic Fluke stands as a testament to the power of conscientious craftsmanship. This ethos of environmental responsibility has been proudly passed on to the three Webb boys: Josh, Ben and Sam, who are not only continuing the family ukulele business, but expanding to include their own interests and areas of expertise. Ben Webb is building an inventory of furniture and home objects, “highly functional, very simple forms that are made of local hardwoods,” he explained. “The whole idea is to build something of quality and put it in the hands of as many people as possible. I feel like it’s often one or the other. It’s like, build something of quality and put it in the hands of people that can afford it or put it in as many hands as possible but compromise on quality.”
The Webbs do not compromise on quality, while forging deep relationships within all their various networks. “It feels really good to be able to sell something that is made with dignity and has a really thoughtful environmental impact,” Ben explained.
This careful and skilled craftsmanship doesn’t end with ukuleles or handmade home objects: enter True Wheels Bicycle Shop.
Led by Josh Webb in partnership with his younger brother Sam, the foray into bicycle rental and repairs seamlessly intertwines with Magic Fluke’s mission of creativity and sustainability. Said Josh, “The whole family has been into cycling from a young age and then in college I did some competitive riding and found out about this company called Seven Cycles in Watertown.” After studying mechanical engineering in college, Josh went to work for Seven Cycles for a time before returning to the family business.
“I guess in the back of my mind since then it has been a goal to have some kind of a bike shop, just because I enjoy repairing bicycles and keeping things rolling for people.” Asked how the skills of instrument building and bike maintenance are related, Ben offered, “It’s the same, really. It’s attention to detail, understanding how things work and having the fine motor skills to do anything.” He laughed, “You know, sometimes I think if I wasn’t so queasy, I could go into surgery.” Josh added, “I’m reminded of a quote that I stumbled on recently that talks about how the Shakers and the Native Americans both shared a love of craft without materialism. They were not materialistic people, but they had a love of craft. And that for me, is something I strive for.”
As the workshop buzzed with creativity and production, Phyllis Webb reflected on the 25 years of the family business as she and Dale prepare to take a step back. “I think we never expected to have our kids in the business. We never wanted anybody to feel obligated, so we wanted everybody to go off and do their own thing and feel like they had wings to spread. The fact that they’re here is wonderful.”
In an age of mass production and disposable consumerism, Magic Fluke and True Wheels stand as bastions of authenticity. “My brother Jim coined the phrase ‘uke can change the world,’” Phyllis mused, “and I feel like we have changed the world in our way.”
AMENIA — The first day of school on Thursday, Sept. 4, at Webutuck Elementary School went smoothly, with teachers enthusiastically greeting the eager young students disembarking from buses. Excitement was measurable, with only a few tears from parents, but school began anyway.
Ready for her first day of school on Thursday, Sept. 4, at Webutuck Elementary School, Liliana Cawley, 7, would soon join her second grade class, but first she posed for a photo to mark the occasion.Photo by Leila Hawken
Demitasse owner Hayden McIntosh Geer said she is excited by the shift to online sales.
MILLERTON — Some might have argued that launching an in-person retail business during the height of the COVID-19 pandemic wasn’t advisable. But against all odds, Demitasse in Millerton managed not only to build a thriving, mission-based brand in a small storefront on Main Street, it developed a loyal customer base and provided a welcoming space for visitors. Last week, Demitasse announced it is closing-up shop and moving fully online.
“We are excited,” said owner Hayden McIntosh Geer, who opened Demitasse with her husband, Richard, in 2020. “Though we will miss our customers and the camaraderie on Main Street, it feels right and there was no second guessing.”
The building that houses Demitasse and neighboring Candy-O’s is on the market, leaving the future uncertain. Geer said she and Richard will continue supporting their favorite Millerton spots, now with more time to enjoy local businesses and neighbors.
Known for its carefully selected gifts and home goods, Demitasse has received frequent praise for its curation. Yet Geer is quick to deflect. “I didn’t know I was creative until I opened the store,” she joked. “When anyone talks about the curation I just point to the makers. They are the ones who create the beautiful items that hold purpose and intention. That’s what made our place special.”
The decision to open a gift shop was never part of a master plan, Geer said. “We found our way as we went along and it happened very organically.” But from day one, she knew she wanted to support marginalized artists and makers.
Demitasse owner Hayden McIntosh Geer, right, and her husband, Richard, sitting on the bench in front of the Main Street storefront. Photo by Jessica Yurko
For example, Sidai Designs, which makes beaded jewelry in Africa, provides work for 120 Maasai women and helps support their communities. Maison d’Haiti, which produces handcrafted goods in Haiti, employs nearly 100 women at fair-trade wages, giving them a reliable income through sales in the U.S. and Haiti.
One of the highlights of having a storefront — and a true testament to what she and her husband had created — came when the editor of a major culture and lifestyle magazine told Geer how much she loved shopping at Demitasse for its quality and mission-driven products.
“I could have quit right there,” Geer joked, reflecting on the highs and lows of the last five years.
Just as thoughtfully as the products were curated, every element of the store reflected care and craftsmanship. Hayden and Richard incorporated their tastes and skills into every nook and cranny, including shelving made from reclaimed wood from their home. Some of those shelves now have a new life at The Beehive, a boutique in Mount Kisco, New York.
Today, their digital shelves continue to highlight a diverse range of makers, with biographical details available on each product listing. The website carries the same aesthetic found in-store, maintaining the mission to support LGBTQ+ makers, environmentally friendly products, and Black- and women-owned businesses.
Looking ahead, Geer says, “We want people to know that if they enjoyed shopping in our store, they’ll love our website.” Shoppers can still expect beautiful gift wrapping and flexible exchange policies, and Geer is offering personal deliveries within driving distance on a limited basis.
Above all, Geer says her heart is full of gratitude for her customers. “They came in, shared life stories and became friends. We love Millerton, and I hope people will remain in touch.”
Millerton Police Chief Joseph Olenik shows off the new gear. Brand new police cruisers arrived last week.
MILLERTON — The Millerton Police Department has received two new patrol cars to replace vehicles destroyed in the February 2025 fire at the Village Water and Highway Department.
The new Ford Interceptors are custom-built for law enforcement. “They’re more rugged than a Ford Explorer,” said Millerton Police Chief Joseph Olenik, noting the all-wheel drive, heavy-duty suspension and larger tires and engine. “They call it the ‘Police Package.’”
Olenik worked with The Cruiser’s Division in Mamaroneck, New York, to design the vehicles.
“We really want to thank the Pine Plains Police Department for their tremendous support,” Olenik said. After the fire, “they were the first ones to come forward and offer help.”
The new police cruisers are outfitted with lights with automatically adjusting brightness to best perform in ambient conditions.Photo by Aly Morrissey
Since February, Millerton officers have been borrowing a patrol car from Pine Plains. With the new vehicles now in service, Olenik said he plans to thank Pine Plains officers by treating them to dinner at Four Brothers in Amenia and having their car detailed
Erin Rollins of Millbrook in the Fashion Feed booth, open year round, at the Millbrook Antiques Mall. All proceeds from Fashion Feeds go to the Food of Life Pantry.
MILLBROOK – In a time when optimism and unity can feel elusive, sometimes a walk down Franklin Avenue is enough to feed the soul. With Millbrook Community Day just around the corner, one highlight will be Fashion Feeds, a community effort led by Millbrook native Erin Rollins, whose mission is to fight local hunger.
The concept is simple. People donate new or gently used designer fashion, which is sold at affordable prices, and all proceeds benefit The Food of Life/Comida de Vida Pantry at St. Thomas Episcopal Church in Amenia.
Since hosting her first charitable clothing swap 12 years ago, Rollins has raised nearly $100,000 for the pantry. She expects to hit six figures this month.
“Food insecurity is a real issue, and when I’m able to walk into the church and hand over money to a need that is so significant, it fills my cup,” Rollins said.
Fashion Feeds plays a vital role in sustaining the pantry, which serves 653 individuals from 156 households each week. Rev. AJ Stack, priest-in-charge at St. Thomas Episcopal Church and executive director of the Food of Life Pantry, said Fashion Feeds has become one of the pantry’s most successful fundraisers. “With the rising costs of food, housing, healthcare, and transportation, food pantries have become essential for families’ survival,” Stack said.
Fashion Feeds clothing is available year-round at the Millbrook Antiques Mall, but the annual pop-up will take place during Community Day. This year’s sale runs Sept. 18-20, featuring racks of one-of-a-kind finds on the patio and inside Corcoran Country Living from 9 a.m. to 5 p.m. Friday and Saturday.
New this year is a $25 pre-sale Sip & Shop, which includes a glass of prosecco or sparkling water and early access before doors officially open Friday morning.
From J.Crew to Giorgio Armani, shoppers can find designer clothing and accessories at unbeatable prices — from $5 to the thousands — with every dollar going to local families.
An interior designer by trade, Rollins backs up her artistic eye with research to ensure garments and accessories are priced to sell, while also respecting the value of each donation.
“It’s time-consuming,” Rollins said. “But you want to make sure you’re valuing everything that’s donated to you.”
After becoming empty nesters in 2013 and selling their Millbrook landscaping and garden center business, Rollins and her husband were ready to start a new chapter. Rollins found inspiration after attending a clothing swap in Rhinebeck.
“On the way home, I thought, ‘I can do that,’ so I planned my own event that fall and had my friends donate their clothes,” she recalled, laughing about how she made soup for more than 30 women.
While soup is no longer served, the warmth of community continues to fuel the mission.
Millbrook Antiques Mall donates a year-round booth to Fashion Feeds, allowing all profits to go directly to the pantry. When donations outgrew Rollins’ basement, Global Self Storage offered a free unit to hold garment racks — donated by J.McLaughlin — and boxes of designer items. Corcoran Country Living also provides space during Community Day for the annual sale.
“It’s a true community effort in support of our neighbors,” Rollins said.
Beyond feeding families in eastern Dutchess County, Fashion Feeds also aims to address climate change and reduce pollution by promoting secondhand shopping. “Fast fashion is the second biggest polluter in the world, and by donating or purchasing vintage clothing, we’re preventing items from entering the waste stream,” Rollins said.
Though she has stitched Fashion Feeds from the ground up, Rollins prefers to stay out of the spotlight. Lakeville resident Susan Simmons discovered Fashion Feeds last year and was inspired by the mission. She now helps amplify Rollins’ work.
“She is an unsung hero because she does it all herself,” Simmons said, who is helping organize the Thursday Sip & Shop event. “It’s incredible what she quietly does for members of our community.”
Shoppers can support the cause by purchasing items from Fashion Feeds. Accepted payment methods are cash, check or credit card through Zeffy, a platform designed for charitable organizations.