
The Webb Family in the workshop. From left: Phyllis, Dale, Ben and Josh Webb, and project manager Hannah Schiffer.
Natalia Zukerman
The Webb Family in the workshop. From left: Phyllis, Dale, Ben and Josh Webb, and project manager Hannah Schiffer.
Magic Fluke Ukulele Shop and True Wheels Bicycle Shop are not only under the same roof in a beautiful solar powered building on Route 7 in Sheffield, but they are also both run by the Webb family, telling a tale of familial passion, innovation and a steadfast commitment to sustainability.
In the late ‘90s, Dale Webb was working in engineering and product design at a corporate job. “I took up instrument manufacturing as a fun challenge,” said Dale. After an exhibit at The National Association of Music Merchants in Anaheim, California, in 1999, The Magic Fluke company was born. “We were casting finger boards and gluing these things together in our basement in New Hartford and it just took off,” Dale explained. “It was really a wild ride, it kind of had a life of its own.”
For the first few years of business, Dale and Phyllis Webb were making and shipping 3,000 to 4,000 instruments a year. They soon moved out of their basement and into an old, abandoned service station in New Hartford where they were also fulfilling orders for books written by Phyllis’s brother, Jim Beloff. “He was a guitarist, songwriter and performer,” said Dale of his brother-in-law. “He picked up a ukulele at a flea market and he never went back to guitar.” Beloff established Flea Market Music, which published the wildly popular Jumpin’ Jim’s Ukulele Songbook series. Beloff’s songbooks, instructional books, DVDs and the Webb Family’s Fluke and Flea ukuleles have contributed greatly to the popularity of the instrument.
Developed in the 1880s, the ukulele is based on several small, guitar-like instruments of Portuguese origin that were introduced to the Hawaiian Islands by immigrants from Madeira, the Azores and Cape Verde. In the Hawaiian language the word ukulele roughly translates as “jumping flea.”
Since its first shipment of concert Flukes in three distinct color options in June of 1999, the product line has expanded exponentially with a diverse array of offerings. From the traditional Soprano, Concert, Tenor and Baritone Uke Banjos to the more contemporary solid body Electric Uke and Timber Bass, Magic Fluke has carved out a niche in the world of stringed instruments. Said Dale, “Our niche has been the nontraditional look, which, I think, has served us well. We have an iconic, unique headstock and then we do a lot of customizing with either laser engraving or printing. We can print anything on a face, and we do that in-house. People send us their pictures or artwork and we can put that right on the instrument.” Recent additions, such as the five-string violin introduced in 2021, signify the company’s ongoing commitment to innovation. A short-scale electric cello is slated for release later in 2024.
With a keen eye for locally sourced materials and a commitment to eco-friendly practices, Magic Fluke stands as a testament to the power of conscientious craftsmanship. This ethos of environmental responsibility has been proudly passed on to the three Webb boys: Josh, Ben and Sam, who are not only continuing the family ukulele business, but expanding to include their own interests and areas of expertise. Ben Webb is building an inventory of furniture and home objects, “highly functional, very simple forms that are made of local hardwoods,” he explained. “The whole idea is to build something of quality and put it in the hands of as many people as possible. I feel like it’s often one or the other. It’s like, build something of quality and put it in the hands of people that can afford it or put it in as many hands as possible but compromise on quality.”
The Webbs do not compromise on quality, while forging deep relationships within all their various networks. “It feels really good to be able to sell something that is made with dignity and has a really thoughtful environmental impact,” Ben explained.
This careful and skilled craftsmanship doesn’t end with ukuleles or handmade home objects: enter True Wheels Bicycle Shop.
Led by Josh Webb in partnership with his younger brother Sam, the foray into bicycle rental and repairs seamlessly intertwines with Magic Fluke’s mission of creativity and sustainability. Said Josh, “The whole family has been into cycling from a young age and then in college I did some competitive riding and found out about this company called Seven Cycles in Watertown.” After studying mechanical engineering in college, Josh went to work for Seven Cycles for a time before returning to the family business.
“I guess in the back of my mind since then it has been a goal to have some kind of a bike shop, just because I enjoy repairing bicycles and keeping things rolling for people.” Asked how the skills of instrument building and bike maintenance are related, Ben offered, “It’s the same, really. It’s attention to detail, understanding how things work and having the fine motor skills to do anything.” He laughed, “You know, sometimes I think if I wasn’t so queasy, I could go into surgery.” Josh added, “I’m reminded of a quote that I stumbled on recently that talks about how the Shakers and the Native Americans both shared a love of craft without materialism. They were not materialistic people, but they had a love of craft. And that for me, is something I strive for.”
As the workshop buzzed with creativity and production, Phyllis Webb reflected on the 25 years of the family business as she and Dale prepare to take a step back. “I think we never expected to have our kids in the business. We never wanted anybody to feel obligated, so we wanted everybody to go off and do their own thing and feel like they had wings to spread. The fact that they’re here is wonderful.”
In an age of mass production and disposable consumerism, Magic Fluke and True Wheels stand as bastions of authenticity. “My brother Jim coined the phrase ‘uke can change the world,’” Phyllis mused, “and I feel like we have changed the world in our way.”
Dancers from Pilobolus will perform at the NWCT Arts Council spring fundraiser on April 26 in Washington Depot, Conn.
On Saturday, April 26, the Northwest Connecticut Arts Council will host a special evening, Arts Connected, their spring fundraiser celebrating the power of creativity and community. Held at the Bryan Memorial Town Hall in Washington Depot from 5 to 8 p.m., this event brings together artists, performers, and neighbors for a magical night filled with inspiration, connection and joy.
Award-winning designer and arts advocate Diane von Furstenberg and her granddaughter Antonia Steinberg are honorary co-chairs of the event. Their shared love of the arts informs the spirit of the evening.
Antonia Steinberg, above, President of Bucks Rock Camp in New Milford that she first attended as a camper when she was ten years old. Antonia is co-chair, with her grandmother Diane Von Furstenberg of the NWCT Arts Council fundraiser.Provided
“As someone whose life was profoundly shaped by the arts — as a child at Buck’s Rock and now as President of its Board — I’ve seen firsthand the transformative power of the arts; how creative spaces can empower young people, build community, and nurture well-rounded problem solvers. That’s why I’m so honored to co-host the Northwest CT Arts Council Gala. Their work in supporting artists and cultural organizations across Connecticut is essential,” said Steinberg.
Von Furstenberg’s influence in fashion and culture, and Steinberg’s leadership at Buck’s Rock reflect the intergenerational impact of the arts,” said NWCT Arts Council board president Sunday Fisher. “Their participation underscores the power of creative expression as a defining force in our community.” Steinberg is the president of Buck’s Rock Camp, a non-profit performing and creative arts camp in New Milford that she first attended as a 10-year-old camper.
Diane Von Furstenberg, co-chair of NWCT Arts Council fundraiser.Provided
Steph Burr, executive director at NWCT Arts Council, added, “Events like Arts Connected are at the heart of what we do — bringing people together, lifting up artists, and reminding us of the essential role creativity plays in our lives. The Council works year-round to ensure the arts not only survive but thrive across our region.”
NWCT Arts Council is a nonprofit that serves as advocates for the arts. Through regranting efforts, public art support, legislative advocacy, and their regional events calendar, they work to ensure the arts are accessible and celebrated in every corner of their 25-town service area.
Burr continued, “The arts in Northwest Connecticut are vibrant, evolving, and deeply rooted in community. There’s a quiet but powerful creative pulse running through these hills — one that reflects the resilience, diversity, and passion of the people who call this region home. Over the past few years, artists and cultural organizations have navigated challenges with heart and determination, despite ongoing funding volatility. Through our advocacy and collaborative programming, we ensure the arts remain essential and accessible in our community.”
Highlights of the April 26 fundraiser include performances by Pilobolus, Sherman Chamber Ensemble, Ysanne Marshall & the Lotus Blues, hand pan musician Jeremy Driscoll, and a curated art exhibition, NW25 Gallery, featuring local artists. Sponsors Litchfield Distillery, Kent Falls Brewing Company, and Executive Cuisine catering will provide the food and drink.
Ticket prices are $125, open to guests 21 and older, available online at givebutter.com/artsconnected.For more information or to ask about sponsorship opportunities, email Katherine Pelletier at katherine@artsnwct.org or visit givebutter.com/artsconnectedsponsorship.
Arts Connected is made possible thanks to the generous support of sponsors; Antonia Steinberg is sponsoring all the artists for the event and Valiant Energy and Torrington Savings Bank are presenting the event.Additional sponsors include William Raveis Lifestyle Realty, Litchfield Magazine, Housatonic Heritage, Art Bank 7, Harney & Sons Teas, Aquarion Water, The Lost Fox Inn, George Home, NKYV Rituals, and Litchfield Distillery.
Lily Al-Nemri, founder and owner, and artistic director and painter Rudy Vavra at Tyte medispa and gallery in Millbrook.
The painter Rudy Vavra once created floor collages in Texas. You could, in theory, lie on them. Now, years later and much farther north, his work graces the walls of a medispa in Millbrook, New York where he also serves as the artistic director. You can still lie down, just not on the art. Instead, you might be undergoing an EmFace non-surgical facelift while surrounded by twenty-two of Vavra’s paintings.
The space, Tyte Medispa in Millbrook, is equal parts gallery and treatment center, the brainchild of Lily Al-Nemri, a medical aesthetician and now gallery owner. She also owns the nail salon, Bryte, down the street on Franklin Avenue. A few years ago, feeling she was outgrowing that space, she looked to expand and, just a few blocks away, found this rather sprawling maze of rooms with the gallery that now inhabits the grand central ballroom. “This used to be a gym,” she said. “It was way more than I was looking for, but I went for it.”
Vavra, a self-professed “painter’s painter,” has spent decades layering pigment in his barn-turned-studio in Milan, New York. “I find paintings as much as I make them,” he mused. “Some happen quickly, others are slow.” Of this latest collection, he said, “Some people call them busy. I think they’re slow.” His marks accumulate with a kind of devotional persistence, like petals left at a shrine. “A while ago, I saw a photographic image of a shrine,” Vavra said. “I don’t know if it was a Buddhist shrine or what, but there were colors on the ground all around it, and I realized they were the stains of flowers left in the worship. That’s very similar to the way I paint.”
The collection of paintings on view at Tyte — some as large as a shrine — are meditations on color, inviting the viewer to slow down. Or speed up. Whether viewers are activated or soothed by the images is neither Vavra’s intention nor within his control. Still, he said that watching people interact with the work has been a real treat. “Now that I have my paintings here, I get to see them all together,” he said. “It’s only when they’re all together that I see how they talk to each other. It’s interesting to see people come in and go to have a treatment and come out. It’s a very interesting connection.”
And what is the connection? What could be a disjointed pairing — aesthetics and aesthetic medicine — has become, improbably, a perfectly logical continuum. “They’re related in a sense,” Vavra said.
Aly Morrissey
Al-Nemri, a former radiologist who taught for over a decade at Westchester Community College, is no stranger to layering, precision, or the quiet rigor of care. Her incredible menu of services — Botox, body contouring, pelvic floor therapies — are the cutting edge of the industry. Of Vavra, Al-Nemri said, “I fell in love with his work, and we just hit it off.” It’s a kind of kismet that seems to hover over the place. Pilates mat classes take place twice a week in the main gallery space and both Al-Nemri and Vavra have loved watching clients pause, eyes caught by a stripe of cerulean or a vibrating cluster of brushstrokes. “Something will catch their eye,” said Vavra. “They’re looking for something in it.”
So, this gallery-meets-spa (or is it the other way around?) has plans. Vavra will be curating six shows a year. Laurie Adams’s photographs will be hung in June, a group show of local artists will share the space in July and August, and a Fall show will feature twenty women artists, which Vavra is eager to anchor with a piece by Judy Pfaff. “There’s nothing like this on this side of the county,” he said of the light drenched space. “It’s been a bit sleepier here. We want to wake it up.”
He means it kindly; sleep certainly has its place. But here in Millbrook, amid the low drone of machines designed to rejuvenate, something unexpected has emerged. Perhaps that’s what both Al-Nemri and Vavra are really after — not the quick fix or the final image, but the suspended moment, the long look. A face seen anew. A painting revealed slowly, in silence.
As for Vavra’s curatorial process? “I just unpack the paintings, lean them against the wall, and look,” he said. “Eighty percent of the time, they’re already where they’re supposed to be.”