How COVID’s impact on the AT has affected small businesses along the trail

How COVID’s impact on the AT has affected small businesses along the trail
Harlem Valley Homestead Director of Education and Outreach Alanna Burns delivered an update on its community outreach efforts during the ATC’s “Plan and Adapt: Stories of Resilience from AT Communities” webinar on Wednesday, Aug. 12. Photo submitted

HARLEM VALLEY — With all the strains and sorrows the COVID-19 pandemic has placed on the country’s shoulders these last few months, the Appalachian Trail Conservancy (ATC) was heartened by the perseverance and adaptability of small businesses in these trying times. To shed a light on the creative ways small businesses have used to stay open, the ATC invited four businesses to share their stories for the webinar, “Plan and Adapt: Stories of Resilience from AT Communities” on Wednesday, Aug. 12.

The webinar was held on Zoom, and participants asked questions via a chat box. ATC Education and Outreach Coordinator Kathryn Herndon-Powell acknowledged how most of the small business had to “make some very sad choices” this spring and ask hikers to stay away from the Appalachian Trail (AT) for a period of time due to safety concerns, along with asking long-distance hikers to postpone their hikes. ATC conducted a survey this past spring to determined how it had been impacted and to see how it could help.

“As we were doing that, we found the COVID-19 pandemic was having a major impact,” Herndon-Powell said, “but we also started to hear these really great stories of ways that businesses and communities were adapting… so we thought we’d try to collect a few of those stories and share them with you and hopefully spark some ideas and inspiration sharing among communities.”

Leading the webinar’s featured speakers was Kayla Carter, the outdoor development manager of the North East Tennessee Regional Economic Partnership. Delivering an overview of the outdoor development programs, she shared that they would normally be in the throes of planning their annual Meet the Mountains festival if not for the pandemic. However, Carter said they decided to pivot and create an opportunity to engage with folks who wanted to still celebrate the AT in their community. As an example, she talked about the new revenue series, “We Are the AT: The At-Home Hiking Series,” and talked about how they enjoyed the process of networking with those who love the trail. 

Using their “Appalachian Trail Tennessee Podcast” as another example of the organization’s outreach and strategic planning efforts during a difficult time, Carter said, “We’re always trying to come up with ways that we can create evergreen content that can be out there and continue to tell our story about how much the trail is a big part of our story here in this region.”

Speaking as the tourism marketing director for Giles County, Va., Cora Gnegy talked about some of the activities happening along the trail in southwest Virginia, highlighting the creation of a Giles County gift card program to stabilize income and cash flow for small businesses in the community and the small business plan competition “Jumpstart Giles” to encourage small businesses to locate within the county’s borders. 

In light of how COVID-19 presented a unique situation for Devils Backbone Brewery in Charlottesville, Va., Elizabeth Tual, the brewery’s corporate social responsibility manager, discussed the workplace policies and procedures the brewery has implemented and how the brewery’s operations have been recreated to keep everyone as safe as possible. She also talked about the brewery’s work in creating the Give Back Pack program to create boxed meals for people in the community and commended the 230 hours the brewery’s employees have collectively volunteered since March as a way to give back to their community partners.

A local AT connection

As director of education and outreach for the local Harlem Valley Homestead in nearby Wingdale, Alanna Burns shared its plans to grow its agricultural production to support its mission to connect guests with the educational experience of living in connection with the land. Despite these challenging and confusing times, she said Harlem Valley Homestead has been fortunate in seeing a growing interest in local products. Along with moving its farm stand online, she talked about Harlem Valley Homestead’s efforts to offer discounts on farm products to any community members in need of support.

Likening the AT to an anchor, Burns said, “We really see the trail as the backbone that helps such a rich diversity of people in the region and it’s so much of why people love living and working here.”

Once all of the speakers had spoken, the webinar opened up for questions from its audience.

Latest News

In remembrance:
Tim Prentice and the art of making the wind visible
In remembrance: Tim Prentice and the art of making the wind visible
In remembrance: Tim Prentice and the art of making the wind visible

There are artists who make objects, and then there are artists who alter the way we move through the world. Tim Prentice belonged to the latter. The kinetic sculptor, architect and longtime Cornwall resident died in November 2025 at age 95, leaving a legacy of what he called “toys for the wind,” work that did not simply occupy space but activated it, inviting viewers to slow down, look longer and feel more deeply the invisible forces that shape daily life.

Prentice received a master’s degree from the Yale School of Art and Architecture in 1960, where he studied with German-born American artist and educator Josef Albers, taking his course once as an undergraduate and again in graduate school.In “The Air Made Visible,” a 2024 short film by the Vision & Art Project produced by the American Macular Degeneration Fund, a nonprofit organization that documents artists working with vision loss, Prentice spoke of his admiration for Albers’ discipline and his ability to strip away everything but color. He recalled thinking, “If I could do that same thing with motion, I’d have a chance of finding a new form.”

Keep ReadingShow less
Strategic partnership unites design, architecture and construction

Hyalite Builders is leading the structural rehabilitation of The Stissing Center in Pine Plains.

Provided

For homeowners overwhelmed by juggling designers, architects and contractors, a new Salisbury-based collaboration is offering a one-team approach from concept to construction. Casa Marcelo Interior Design Studio, based in Salisbury, has joined forces with Charles Matz Architect, led by Charles Matz, AIA RIBA, and Hyalite Builders, led by Matt Soleau. The alliance introduces an integrated design-build model that aims to streamline the sometimes-fragmented process of home renovation and new construction.

“The whole thing is based on integrated services,” said Marcelo, founder of Casa Marcelo. “Normally when clients come to us, they are coming to us for design. But there’s also some architecture and construction that needs to happen eventually. So, I thought, why don’t we just partner with people that we know we can work well with together?”

Keep ReadingShow less
‘The Dark’ turns midwinter into a weeklong arts celebration

Autumn Knight will perform as part of PS21’s “The Dark.”

Provided

This February, PS21: Center for Contemporary Performance in Chatham, New York, will transform the depths of midwinter into a radiant week of cutting-edge art, music, dance, theater and performance with its inaugural winter festival, The Dark. Running Feb. 16–22, the ambitious festival features more than 60 international artists and over 80 performances, making it one of the most expansive cultural events in the region.

Curated to explore winter as a season of extremes — community and solitude, fire and ice, darkness and light — The Dark will take place not only at PS21’s sprawling campus in Chatham, but in theaters, restaurants, libraries, saunas and outdoor spaces across Columbia County. Attendees can warm up between performances with complimentary sauna sessions, glide across a seasonal ice-skating rink or gather around nightly bonfires, making the festival as much a social winter experience as an artistic one.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

Tanglewood Learning Institute expands year-round programming

Exterior of the Linde Center for Music and Learning.

Mike Meija, courtesy of the BSO

The Tanglewood Learning Institute (TLI), based at Tanglewood, the legendary summer home of the Boston Symphony Orchestra, is celebrating an expanded season of adventurous music and arts education programming, featuring star performers across genres, BSO musicians, and local collaborators.

Launched in the summer of 2019 in conjunction with the opening of the Linde Center for Music and Learning on the Tanglewood campus, TLI now fulfills its founding mission to welcome audiences year-round. The season includes a new jazz series, solo and chamber recitals, a film series, family programs, open rehearsals and master classes led by world-renowned musicians.

Keep ReadingShow less
Designing for wellness

Natural light can be a powerful tool for wellness.

Natalia Zukerman

Wellness is often framed as something we do — a dog walk, a yoga class, a healthy resolution. But as we retreat indoors in winter, we are reminded that wellness is also something we live inside. Our homes quietly influence how we breathe, sleep, focus and feel — sometimes for better, sometimes not.

Interior design for wellness is less about color and style trends and more about intentional choices. Specialty designers create spaces aligned with the health-first framework of the World Health Organization’s guidelines. But with some basic knowledge, homeowners can borrow from that playbook and embrace wellness at home.

Keep ReadingShow less
sharon playhouse CH_0

As winter lingers, summer is already taking shape at the Sharon Playhouse, with local auditions this weekend for the upcoming theatrical season under the watchful eyes of casting director Judy Bowman and artistic director Carl Andress.

“Every time you do a local search, new people crop up,” said casting director Judy Bowman. “People who have moved here, people who hear about [the Playhouse]from friends, people who started as actors and then raised families and want to come back into the business.”

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.