‘STOP ICE’ billboard turns heads in North East

A provocative new billboard on Route 22 in the Town of North East appears to bear a political message but is actually an ad for a local paving company.
Photo by Nathan Miller

A provocative new billboard on Route 22 in the Town of North East appears to bear a political message but is actually an ad for a local paving company.
MILLERTON — A billboard located in North East recently received a new advertisement, and the message is catching drivers’ attention.
At first glance, the billboard appears to convey a political message. In large capital letters, it reads, “STOP ICE.” But in much smaller type below, the sign clarifies its real pitch: “from filling your driveway potholes next winter — pave it. Call Ben.”
The advertisement is for B. Metcalf Asphalt, a local paving company.
Ben Metcalf, the business owner, declined to comment on the billboard or his advertising approach.
However, after a photo of a new billboard was posted on Facebook, people started to weigh in, with some expressing alarm.
The sign — visible to drivers travelling south on Route 22 — is located on property owned by the McEnroe organic farm operation across the road from a New York State road salt shed.
One Facebook user called the billboard a “low-tech version of clickbait.”
Some residents said the billboard caused them to hit the brakes. “It startled me,” said Facebook user Karen Knudson. “Going past the sign at 50mph STOP ICE is all I saw!”
“Putting anything politically incitive on a sign advertising your business is probably a bad idea,” Dennis Williams commented. “You’re likely to cut your potential market right in half.”
While some made claims of self-promotion, an overwhelming number of Facebook comments indicated that the sign was mostly effective advertising, not intended to lean toward any side of the political issue.
“It got everyone talking,” one user wrote.
“They often have somewhat edgy outdoor advertising,” another user commented.
Pine Plains documentary filmmaker Stan Hirson, 88, posted the photo to Facebook, where it drew nearly 63 comments as of press time.
“My goal in all my work is to build community by bridging different types of people and getting them to interact with each other,” Hirson said. He said he doesn’t often take a stand on issues but likes to get people talking.
“Sometimes it’s messy, okay? If you look through some of the replies on this very innocent billboard post, you’ll see hostility,” he added. “People get very snarky and they need to show off. That’s ok, but we really need to do it face to face.”
Nathan Miller
Patrick Trettenero, Stissing Center Executive Director, displays a photo of the current state of the music and performing arts venue’s renovations at a regular meeting of the Pine Plains Planning Board on Wednesday, March 11.
PINE PLAINS — Planning Board members approved a second renewal for ongoing renovations to the Stissing Center, an arts venue in downtown Pine Plains.
Board members granted a 12-month renewal of the Stissing Center’s site plan, allowing the project to continue while construction moves forward. Planning board approvals typically expire after a set period if projects are not completed, requiring applicants to request extensions while work continues.
Patrick Trettenero, Executive Director of the Stissing Center, explained the 200-year-old building is undergoing significant renovations to solidify the building’s structure, replace the roof, and enhance the center’s ability to show films in addition to its regular roster of performances and musical acts.
Trettenero described the renovations as extensive. He said the current phase of the project, which involved replacing much of the building’s structural supports, is within six weeks of completion. Phase four will see a large addition to the building’s rear. Trettenero said that work may take longer than a year, and board members may have to grant another extension next March.
Earlier steps in the renovation included enhancing the building’s parking space and improvements to the basement that allowed the Stissing Center to open Grace Note — an intimate music venue space and bar below the center’s main event hall.
Board members unanimously approved the renewal. Planning Board attorney Warren Replansky said forward progress on the project was heartening. Board Chair Michael Stabile agreed and said the board would reconsider another renewal next year if necessary.
“They’re making progress,” Replansky said. “That’s what matters.”
The Stissing Center’s renovations were first heard and approved by the Planning Board in 2024. Board members granted a 12-month extension for the project last March. The most recent renewal is the second extension the center has received for major renovations to the building’s structure.
Trettenero said the Stissing Center still has to secure additional funding for the final phase of the project.
“We have to raise some money this year to unlock some matching funds from the State of New York to finish that phase,” Trettenero said. “We are confident we’ll get there.”
Aly Morrissey
The building that housed the North East Community Center’s Early Learning Program in Millerton. The program closed last November due to financial difficulties, a decision that drew criticism from parents and staff and preceded the recent departure of Executive Director Christine Sergent.
MILLERTON – The North East Community Center announced that Christine Sergent, who has served as the organization’s executive director for eight years, left her position as of Friday, March 13. Staff were notified on Friday shortly before a statement was sent to the community.
Board Chair Irene Banning said she and the board accepted Sergent’s resignation, but would not elaborate on the timing or circumstances surrounding the departure. Sergent was removed from the website’s staff page as of Friday evening.
“Leadership changes always feel like a loss, and they are,” Banning said. “But they are also opportunities.”
In a statement, Banning expressed gratitude for Sergent’s eight years of service, highlighting her work expanding the Food Pantry and championing the Transportation Program.
“While we are losing a skilled manager with Christine, change is an opportunity for reevaluation and the infusion of energy into the future of NECC.”
Banning said she and NECC’s Vice Chair Julie Berkun Fajgenbaum will step into Sergent’s role temporarily – serving as a “backstop” rather than taking charge – while the board organizes a search process for the next executive director. Banning said she hopes the process will be efficient and move quickly enough that an interim director will not be necessary.
The search process has yet to be formalized, Banning said, adding that it would likely include a committee consisting of board members and staff. A first step would be gathering information from employees and community members to help the committee draft a job description.
“We hope to collect lots of applications from very qualified candidates,” Banning said. The current NECC organization is filled with capable program directors and senior staff, she added.
“The organization is on solid ground and our programs are working well and are funded,” she added. “We have good relationships with donors and funders and show them on an ongoing basis that we perform up to and beyond expectations.”
As for what NECC is looking for in a new executive director, Banning said she can’t “jump the gun.” Conversations with current staff and board members will inform a job description, and Banning is confident that the right candidates will emerge.
Sergent and the board faced criticism following the unexpected closure of the organization’s Early Learning Program (ELP) last November, citing financial difficulties, which left families and staff scrambling.
Although parents said they understood the financial realities, they were frustrated by the way the closure was communicated, describing it as abrupt and lacking transparency.
“The way the announcement was made was disappointing and feels antithetical to the fabric and character of NECC,” said Finegan Ferreboeuf last fall, whose toddler was enrolled at the ELP prior to its closure.
Former ELP Director Emily Redmond, who was fired last November following the program’s closure, was also vocal in her criticism of the process. She said she and her colleagues would have valued the opportunity to discuss potential solutions before the decision to close was finalized.
However, Redmond also sees the change as an opportunity.
“I hope NECC finds someone wonderful who will fill that role with grace and courtesy and respect for the community they represent,” Redmond said.
Aly Morrissey
Dutchess County Emergency Medical Services Commissioner William Beale addresses the County Legislature's Public Safety Committee during a meeting in Poughkeepsie on Wednesday, March 4.
Ambulance response times to life-threatening emergencies in parts of northeastern Dutchess County were among the slowest in the county last year, according to newly released county data. Region 5, which includes Amenia, Dover, North East and the Village of Millerton, ranked last among the county’s seven EMS regions for the percentage of life-threatening calls reached within nine minutes — a benchmark widely used to measure acceptable response times.
The poor ranking comes even after Dutchess County spent roughly $4 million over two years on a supplemental emergency medical service program intended to improve coverage and response times.
In North East, ambulances reached Priority 1 calls within the nine-minute benchmark only half of the time, while in Amenia the rate dropped to 33%.
County-wide, ambulances reached those life-threatening calls within nine minutes 69% of the time.
In Pine Plains, ambulances took an average of nearly 13 minutes to arrive, and only 29% of critical calls were reached within nine minutes.
The response time data includes both municipal ambulance services that towns contract for — such as North East’s current contract with Empress, which will climb from $511,558 to $696,345 this year, a 36.1% increase — and the county’s supplemental EMS program, which adds ambulances, fly cars and technology to fill gaps in coverage.
But the data suggests rural communities in northeastern Dutchess received little direct support from those supplemental services. North East received just one supplemental EMS dispatch during the entire year, while Pine Plains and Milan each received 13, Amenia received eight, and Stanford and Millbrook each received fewer than 10.
Local legislators and municipal leaders say the numbers highlight an urgent need for short-term collaboration while the county develops a broader, long-term plan to address the region’s EMS challenges.
While the countywide average response time for life-threatening calls is just over eight minutes from dispatch to arrival, northeastern Dutchess towns see significantly longer waits.
The data comes on the heels of last year’s announcement that Empress Emergency Medical Services would absorb Northern Dutchess Paramedics, a move that further consolidates ambulance services in the area under a private provider backed by private equity. Empress EMS is owned by PatientCare EMS, a portfolio company of Grant Avenue Capital LLC, a healthcare-focused private equity firm.
Dutchess County Legislator Eric Alexander (D-25), who chairs the Public Safety Committee, and Vice Chair Chris Drago (D-19) invited Dutchess County Commissioner of the Department of Emergency Response (DER) William H. Beale to speak at last week’s Public Safety Committee meeting.
“We’re increasingly dependent on one provider of EMS,” Alexander said, addressing Commissioner Beale. He shared his concerns that the purchase of NDP by Empress is bordering on a monopoly.

“They see the growth of the market, an aging population, and I think they also see the opportunity to demand premium pricing and to defend it over the long term,” he said, adding that he doesn’t believe private companies think counties or towns will push back.
“The service is quickly growing beyond what is affordable,” Alexander added, pointing specifically to the Town of North East, which is expected to pay around $700,000 next year for its existing contract with Empress — one that was transferred from NDP.
Alexander and Drago asked Beale to address the state of EMS in the county and what the $4 million supplemental services program has achieved after two years.
Beale, who was appointed in August 2025, outlined his department’s efforts to date and shared next steps, acknowledging that residents in the northeastern parts of the county have seen limited support from supplemental services.
“It’s a multipronged approach,” Beale said of the county’s current efforts to improve EMS countywide. He said the Department of Emergency Response has expanded regional collaboration meetings with town officials and first responders, while also working to continue tracking and transparently sharing data across the county.
Beale pointed to workforce development efforts aimed at addressing a shortage of emergency responders, including initiatives to streamline EMT and paramedic certification.
The next step, he said, is preparing for a comprehensive countywide EMS plan now required by the state. Under legislation passed by Gov. Kathy Hochul earlier this year, counties must develop detailed EMS plans, while municipalities will also be expected to evaluate and plan for their own emergency response plans.
In an email to local municipal leaders, Town of Milan Supervisor Bill Jeffway said the region “needs to address immediate, short-term EMS needs as we all work with the County and State on longer-term solutions.”
Jeffway said an ad-hoc committee, advised by Dutchess County Legislator Chris Drago, was formed to support EMS services. The group will host a region-wide meeting to brainstorm ways small towns and villages can collaborate on short-term solutions.
The purpose of the meeting will be to hear from Jonathan Washko, Assistant Vice President Emergency Medical Services for Northwell Health — a company that some local leaders are hopeful could serve as a stop-gap option in the region. Washko, considered to be a leading industry expert, is expected to share what Northwell can offer locally.
Commissioner Beale said he and his team have met with Northwell Health recently and he is hopeful that Northwell’s ambulances and EMTs can be onboarded into the county’s existing dispatch.
“If they have units available in northern Dutchess County at Northern Dutchess Hospital, or if they have units available at Sharon Hospital, they could potentially serve northeastern Dutchess County,” Beale said. “It may take some time, but we will be moving forward on developing that plan very quickly.”
Beale also said that Northwell Health does not contract with specific municipalities, which could be a welcome change from other private companies like Empress.
Legislator Drago said he is advocating for a pilot program in northern Dutchess County and will be attending the upcoming meeting with local municipal leaders.

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Aly Morrissey
Relief Chiropractic and Wellness on South Center Street in the Village of Millerton, where a stroller was reported stolen and later returned after Tyler Van Steenbergen
MILLERTON — News of a stolen stroller swept through Millerton last week after a grassroots effort to recover the expensive baby equipment gained traction on Main Street and social media.
The stroller, an UPPAbaby Vista model — widely considered a high-end brand and valued at more than $1,000 — was taken from outside Relief Chiropractic and Wellness on the corner of Main Street and South Center Street before it was anonymously returned the following day.
According to its owner, Tyler Van Steenbergen, the stroller had been tucked neatly outside of his office and was taken around 3:30 p.m. on Feb. 27.
Van Steenbergen said he and his wife, who also owns a Main Street business — Treefort Toys and Gifts — became uneasy after their stroller disappeared.
“It was a shock because Millerton is so safe all the time,” Van Steenbergen said.
The couple waited about two hours before calling the Millerton Police Department for assistance. Without adequate security footage, however, Van Steenbergen said officers told them they were not optimistic about recovering the stroller.
“They said it would be like finding a needle in a haystack,” he said.
Undeterred, Van Steenbergen posted flyers up and down Main Street and shared the information on Facebook.
Around 8 a.m. the following day, he said he received a text message from someone who apologized and claimed they believed the stroller had been left out for free, noting that baby equipment is sometimes left on the street for others to take.
The stroller was returned to the alley behind the chiropractor’s office on South Center Street.
Van Steenbergen said there was no sign indicating the stroller was free and that it had not been placed by the roadside.
“I find that hard to believe because it was tucked up right against my office,” he said of the person’s claims.
Following the incident, Van Steenbergen said he ordered additional security cameras for the property. He said he and his wife are just happy to have their stroller back, which is used by their seven-month-old baby.
Nathan Miller
Cold Spring Early Learning Center on Homan Road in Stanford. Pine Plains school district officials proposed closing the building last year citing budget constraints and declining enrollment.
STANFORD — Community members gathered on Wednesday, March 4, for a first look at a newly-formed committee that will analyze the impact of closing an elementary school building in the Pine Plains Central School District.
Town Supervisor Julia Descoteaux arranged the Wednesday meeting at Stanford Town Hall to find volunteers to represent the town in the district-wide Building Utilization Advisory Committee. The committee's first district-wide meeting is scheduled for Thursday, March 12.
Pine Plains Board of Education members voted in February to form the committee. That vote came after Stanford residents asked for more details on plans to shutter Cold Spring Early Learning Center on Homan Road in Stanford. Superintendent Brian Timm announced plans to close the building and consolidate students into Seymour Smith Intermediate School in Pine Plains last year, citing declining enrollment district-wide and potential reductions in state aid that threatened the district’s budget.
Descoteaux said the Board of Education asked each of the nine towns in the district to send three representatives, which would result in a committee with at least 27 members. Three people have shown interest in representing Stanford in the multi-town committee — Kyle Odell, Brooke Brown and Abby Knickerbocker, though Knickerbocker was not present at the Wednesday meeting.
Descoteaux said the committee will analyze the impact of closing Cold Spring Elementary and draft a full educational impact statement. Educational impact statements are recommended — but not required — under New York State education law.
The educational impact statement will analyze the closure’s effect on the community, district finances, use of other buildings, staff employment, and school and extracurricular services. The district currently operates three buildings — Cold Spring Early Learning Center in Stanford, and Seymour Smith Intermediate School and Stissing Mountain Jr./Sr. High School in Pine Plains.
Cold Spring Elementary serves roughly 150 students from pre-K to first grade. There are currently just over 750 students enrolled in the district from kindergarten through twelfth grade. Superintendent Timm said enrollment is down nearly 50% in the past twenty years.
Community members in attendance urged Descoteaux to advocate for more Stanford residents on the committee, citing Cold Spring’s location in the town, the town’s contribution to the district’s revenue, and the school’s integral role in the community.
Descoteaux echoed those sentiments. “Our town has a little bit of a different stake in the game,” she said. “I’ve heard from multiple families that — very direct — they wouldn’t have moved here if there wasn’t a school in town.”
Descoteaux said school district officials requested that representatives include a local business leader, a parent or community member and a representative of the Town Board — a request she said she disagreed with. She said Stanford parents have already taken the lead.
“The community’s been driving this process,” Descoteaux said. “The hope coming out of this is it feels like this is a community-driven process.”
Descoteaux credited Stanford parents like Brooke Brown, who she said led the early efforts to press for more information and community involvement in the school’s closure. Brown advocated strongly for her inclusion on the committee.
“I think I just bring slightly more than an average person would because I’ve already done so much research on it,” Brown said.
Kyle Odell, a Stanford parent and financial manager based out of Poughkeepsie, also volunteered for the committee. He said he wants to take a harder look at the budgetary figures that school district officials cited when Cold Spring’s closure was announced.
Odell said he doubted district officials’ claims about budget constraints, citing figures on rising health care and other costs from district presentations that he said added up to less significant losses than administrators claimed.
“They’re looking at it as the price increase for those things but not as to what it is for the overall budget,” Odell said. “I want to be on this committee to actually see the numbers, especially digging in, so we’re actually making an informed decision.”
Patrick L. Sullivan
Publisher James Clark, left, and Executive Editor Christian Murray speak at Scoville Memorial Library March 7.
SALISBURY — What makes or breaks a local newspaper is its reputation, Lakeville Journal Executive Editor Christian Murray said at the Scoville Memorial Library Saturday, March 7.
Murray and publisher James Clark led a discussion at the library that was originally scheduled for January, but the weather intervened.
Karen Vrotsos, the head of adult programming for the library, introduced Clark and Murray, and noted that thousands of American newspapers have closed in recent decades, creating regional “news deserts.”
Clark said the news business is under “tremendous pressure even as local news remains the most trusted source.”
Clark said there are many ideas being discussed for the future of newspapers, including the possibility of going fully digital and eliminating print. He was quick to add that going all digital is not the plan for the Journal and The Millerton News.
“We all enjoy a print product,” Clark said. “But we’re also strongly focused on reaching readers on whatever platform they prefer — particularly online.”
He also noted that while the Connecticut and New York legislatures have introduced bills designed to support news organizations, including funding journalism jobs, they have also considered bills to remove requirements that legal notices be published in local newspapers.
While legal notices are a source of revenue, Clark said they also provide a valuable public service. “All the recent Wake Robin decisions were in our legals section,” which complemented the paper’s reporting.
Clark said long-term success in local news comes down to three essentials: adequate funding, enough reporters and, as he put it, “simply doing the reporting.”
“It’s challenging,” he continued. He said LJMN Media, the organization that publishes the two papers, is in its fifth year as a non-profit.
He thanked the community for the financial support, which has allowed for the hiring of new reporters and editors and expanded coverage.
One of those hires was Murray.
The native New Zealander used to be based in Queens, N.Y. and worked for outlets such as amNewYork, Newsday and Reuters.
When Clark was looking for a new executive editor and sorting through resumes, Murray’s experience with the Queens Post — a local news service he founded that reported on neighborhoods in that borough — caught his attention.
In Queens, Murray had a large urban readership. Here in northwest Connecticut and eastern Dutchess County, the population is markedly different.
“But the nuts and bolts of reporting are the same,” Murray said. “Communities of any size want to know about affordable housing, healthcare, new businesses and public safety.”
In Queens, “the scale is bigger, but it’s the same board meetings. The machinations are pretty much the same.”
Murray, who moved to northwest Connecticut five years ago, said local news is often more meaningful than national news for readers. “I want to know about the restaurant down the street, or the property up the road.”
He said bigger publications are often content rewriting press releases. “Quality journalism is at the local level. Our reporters are out there talking to people.”
Murray said he chatted recently with a friend who works for Fox Digital.
“He’s covering Iran from his apartment in Long Island City!”
Asked about how the two local papers cover national issues, Clark said “We cover how they affect our communities and what they’re doing about it.”
“We’ll continue providing news as we see it and keeping it balanced,” Murray added.
Asked about using Facebook and other social media, Clark said “we see Facebook as one platform of many. We want to get our news to people where they are.”
The questioner followed up, asking how Facebook comments are moderated.
Clark said that “in general we use as light a touch as possible” for comments.
“We’ll delete or hide comments that are simply inflammatory or profane.”
Clark mentioned “HVRHS Today,” the student publication from Housatonic Valley Regional High School that is a collaboration between The Lakeville Journal and the high school.
“That’s their newspaper. They’re not writing for The Lakeville Journal.”
Clark said there are three high schools in The Millerton News’ coverage area, and he hopes to expand the program.
Both Clark and Murray kept reiterating the importance of local newspapers being accurate and fair.
“Reputation matters so much in local news,” Murray said. “We’re much more accountable to our communities” than larger newspapers.
“When we ship the papers, we know we’re going to see the people we’re writing about in the checkout line at LaBonne’s,” said Clark.
“It gives us that little extra ‘oomph’ to get it right.”

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