Millerton’s Demitasse shutters Main Street storefront, goes digital

MILLERTON — Some might have argued that launching an in-person retail business during the height of the COVID-19 pandemic wasn’t advisable. But against all odds, Demitasse in Millerton managed not only to build a thriving, mission-based brand in a small storefront on Main Street, it developed a loyal customer base and provided a welcoming space for visitors. Last week, Demitasse announced it is closing-up shop and moving fully online.

“We are excited,” said owner Hayden McIntosh Geer, who opened Demitasse with her husband, Richard, in 2020. “Though we will miss our customers and the camaraderie on Main Street, it feels right and there was no second guessing.”

The building that houses Demitasse and neighboring Candy-O’s is on the market, leaving the future uncertain. Geer said she and Richard will continue supporting their favorite Millerton spots, now with more time to enjoy local businesses and neighbors.

Known for its carefully selected gifts and home goods, Demitasse has received frequent praise for its curation. Yet Geer is quick to deflect. “I didn’t know I was creative until I opened the store,” she joked. “When anyone talks about the curation I just point to the makers. They are the ones who create the beautiful items that hold purpose and intention. That’s what made our place special.”

The decision to open a gift shop was never part of a master plan, Geer said. “We found our way as we went along and it happened very organically.” But from day one, she knew she wanted to support marginalized artists and makers.

Demitasse owner Hayden McIntosh Geer, right, and her husband, Richard, sitting on the bench in front of the Main Street storefront. Photo by Jessica Yurko

For example, Sidai Designs, which makes beaded jewelry in Africa, provides work for 120 Maasai women and helps support their communities. Maison d’Haiti, which produces handcrafted goods in Haiti, employs nearly 100 women at fair-trade wages, giving them a reliable income through sales in the U.S. and Haiti.

One of the highlights of having a storefront — and a true testament to what she and her husband had created — came when the editor of a major culture and lifestyle magazine told Geer how much she loved shopping at Demitasse for its quality and mission-driven products.

“I could have quit right there,” Geer joked, reflecting on the highs and lows of the last five years.

Just as thoughtfully as the products were curated, every element of the store reflected care and craftsmanship. Hayden and Richard incorporated their tastes and skills into every nook and cranny, including shelving made from reclaimed wood from their home. Some of those shelves now have a new life at The Beehive, a boutique in Mount Kisco, New York.

Today, their digital shelves continue to highlight a diverse range of makers, with biographical details available on each product listing. The website carries the same aesthetic found in-store, maintaining the mission to support LGBTQ+ makers, environmentally friendly products, and Black- and women-owned businesses.

Looking ahead, Geer says, “We want people to know that if they enjoyed shopping in our store, they’ll love our website.” Shoppers can still expect beautiful gift wrapping and flexible exchange policies, and Geer is offering personal deliveries within driving distance on a limited basis.

Above all, Geer says her heart is full of gratitude for her customers. “They came in, shared life stories and became friends. We love Millerton, and I hope people will remain in touch.”