Getting You To Buy – Forever

When television started, commercials were permitted at the top of the hour, between shows. Soon the advertisers, seeing the success of this new publicity tool, insisted on a more regular appearances of their message. After a transition (when even Lucy could be seen hawking the sponsor’s product every 15 minutes), the Federal Communications Commission, heavily lobbied by money interests, mandated that commercials must appear at least every 20 minutes. And then the networks increased the number of ad slots and sold them at considerable profit. 

The golden years of television were the ‘60s and ‘70s — a controlled concentrated audience, few channels to watch and advertisers desperate to jump on the bandwagon of sales, marketing, and broadcast profits.

By the late ‘70s, with more sets in operation, the viewership numbers were staggering, 10 times more people watched a hit show then as now and profits soared. The production budgets for shows like “The Mary Tyler Moore Show,” “M*A*S*H” and others were, in real dollar terms, three times even what “The Big Bang Theory” had to spend making classic 21st-century programming. I made an ABC Special in 1988 which had 22 million viewers. If you attracted that many viewers today, you’d be the king of all Hollywood.

So what happened? The advent of cable, more channels, and other types of viewing ruined this bonanza for the networks. Suddenly their viewer numbers started to plummet. Profits fell. What to do? Increase the revenue stream, add commercials. By the mid-‘90s, each one-hour program in a series ordered (one that I created) had to be “not more than forty-five- and one-half minutes.” Half hour series were delivered at 22 minutes, leaving eight minutes of commercials per half hour, or 16 minutes per prime time viewing hour – just over a quarter of an hour, per hour! Now, it’s even worse — you get to watch one hour of television with 20 minutes of commercials in one form or another.

Already, everything you see, everything you receive on TV, comes down the line. The problem is, with you now directly paying the supplier, how do the commercials fit in? Besides product placement, what the streamers are after is your profile, your identity, your likes and dislikes. If you watch home improvement shows, or football, or celebrity shows, you’ll get social media, email advertising, web advertising tailored to what they assume is your characteristics.

And it’s going to get worse. Facebook and Twitter (X now), TikTok, Instagram, Spotify and all the rest trade in your identity and profile. As they add “biometrics” to your profile — and sell that to third parties — as you walk by a McDonalds or Target display, you will be facially recognized and an ad with your name on it will pop up, tailored to your likes and dislikes.

Newest TV sets already on the market have built-in video cameras to help you Zoom or FB-connect with friends and family, all the while monitoring, with AI, your habits and desires. Drink a Coke while watching football? If your local regular supermarket purchase did not show your profile regular purchase of Coke, the next thing you’ll see during that football game is a touchdown across a superimposed Coca Cola line followed by an onscreen ad – click here! — to add Coke to your shopping list.

All your tastes and needs will be tailored, sculpted to fit a lifestyle fed by commercial interests, managed by AI programs, advertised to persuade you what you really need, and you never have to get out of that BarcaLounger ever again except for bathroom calls, at which time the AI will see you get up and will pause your program until you’re back, ready to sit back and consume what advertisers deem is what you should really want.

 

Peter Riva, a former resident of Amenia Union, now lives in New Mexico.

Latest News

Millerton’s 175th committee advances plans for celebration, seeks vendors and sponsors

The Millerton 175th anniversary committee's tent during the village's trunk-or-treat event on Oct. 31, 2025.

Photo provided

MILLERTON — As Millerton officially enters its 175th year, the volunteer committee tasked with planning its milestone celebration is advancing plans and firming up its week-long schedule of events, which will include a large community fair at Eddie Collins Memorial Park and a drone light show. The events will take place this July 11 through 19.

Millerton’s 175th committee chair Lisa Hermann said she is excited for this next phase of planning.

Keep ReadingShow less
Why the focus on Greenland?

As I noted here in an article last spring entitled “Hands off Greenland”, the world’s largest island was at the center of a developing controversy. President Trump was telling all who would listen that, for national security reasons, the United States needed to take over Greenland, amicably if possible or by force if necessary. While many were shocked by Trump’s imperialistic statements, most people, at least in this country, took his words as ill-considered bluster. But he kept telling questioners that he had to have Greenland (oftenechoing the former King of France, Louis XIV who famously said, “L’État c’est moi!”.

Since 1951, the U.S. has had a security agreement with Denmark giving it near total freedom to install and operate whatever military facilities it wanted on Greenland. At one point there were sixteen small bases across the island, now there’s only one. Denmark’s Prime Minister has told President Trump that the U.S. should feel free to expand its installations if needed. As climate change is starting to allow a future passage from thePacific Ocean to the Arctic, many countries are showing interest in Greenland including Russia and China but this hardly indicates an international crisis as Trump and his subordinates insist.

Keep ReadingShow less
Military hardware as a signpost

It is hard not to equate military spending and purchasing with diplomatic or strategic plans being made, for reasons otherwise unknown. Keeping an eye out for the physical stuff can often begin to shine a light on what’s coming – good and possibly very bad.

Without Congressional specific approval, the Pentagon has awarded a contract to Boeing for $8,600,000,000 (US taxpayer dollars) for another 25 F-15A attack fighters to be given to Israel. Oh, and there’s another 25 more of the F-15EX variant on option, free to Israel as well.

Keep ReadingShow less
Truth and evidence depend on the right to observe

A small group of protesters voice opposition to President Trump's administration and Immigration and Customs Enforcement at Amenia's Fountain Square at the intersection of Route 44 and Route 22 on Saturday, Nov. 8, 2025

Photo by Nathan Miller

The fatal shooting of Alex Pretti, and before him Renée Good, by federal agents in Minnesota is not just a tragedy; it is a warning. In the aftermath, Trump administration officials released an account of events that directly contradicted citizen video recorded at the scene. Those recordings, made by ordinary people exercising their rights, showed circumstances sharply at odds with the official narrative. Once again, the public is asked to choose between the administration’s version of events and the evidence of its own eyes.

This moment underscores an essential truth: the right to record law enforcement is not a nuisance or a provocation; it is a safeguard. As New York Times columnist David French put it, “Citizen video has decisively rebutted the administration’s lies. The evidence of our eyes contradicts the dishonesty of the administration’s words.”

Keep ReadingShow less