Getting You To Buy – Forever

When television started, commercials were permitted at the top of the hour, between shows. Soon the advertisers, seeing the success of this new publicity tool, insisted on a more regular appearances of their message. After a transition (when even Lucy could be seen hawking the sponsor’s product every 15 minutes), the Federal Communications Commission, heavily lobbied by money interests, mandated that commercials must appear at least every 20 minutes. And then the networks increased the number of ad slots and sold them at considerable profit. 

The golden years of television were the ‘60s and ‘70s — a controlled concentrated audience, few channels to watch and advertisers desperate to jump on the bandwagon of sales, marketing, and broadcast profits.

By the late ‘70s, with more sets in operation, the viewership numbers were staggering, 10 times more people watched a hit show then as now and profits soared. The production budgets for shows like “The Mary Tyler Moore Show,” “M*A*S*H” and others were, in real dollar terms, three times even what “The Big Bang Theory” had to spend making classic 21st-century programming. I made an ABC Special in 1988 which had 22 million viewers. If you attracted that many viewers today, you’d be the king of all Hollywood.

So what happened? The advent of cable, more channels, and other types of viewing ruined this bonanza for the networks. Suddenly their viewer numbers started to plummet. Profits fell. What to do? Increase the revenue stream, add commercials. By the mid-‘90s, each one-hour program in a series ordered (one that I created) had to be “not more than forty-five- and one-half minutes.” Half hour series were delivered at 22 minutes, leaving eight minutes of commercials per half hour, or 16 minutes per prime time viewing hour – just over a quarter of an hour, per hour! Now, it’s even worse — you get to watch one hour of television with 20 minutes of commercials in one form or another.

Already, everything you see, everything you receive on TV, comes down the line. The problem is, with you now directly paying the supplier, how do the commercials fit in? Besides product placement, what the streamers are after is your profile, your identity, your likes and dislikes. If you watch home improvement shows, or football, or celebrity shows, you’ll get social media, email advertising, web advertising tailored to what they assume is your characteristics.

And it’s going to get worse. Facebook and Twitter (X now), TikTok, Instagram, Spotify and all the rest trade in your identity and profile. As they add “biometrics” to your profile — and sell that to third parties — as you walk by a McDonalds or Target display, you will be facially recognized and an ad with your name on it will pop up, tailored to your likes and dislikes.

Newest TV sets already on the market have built-in video cameras to help you Zoom or FB-connect with friends and family, all the while monitoring, with AI, your habits and desires. Drink a Coke while watching football? If your local regular supermarket purchase did not show your profile regular purchase of Coke, the next thing you’ll see during that football game is a touchdown across a superimposed Coca Cola line followed by an onscreen ad – click here! — to add Coke to your shopping list.

All your tastes and needs will be tailored, sculpted to fit a lifestyle fed by commercial interests, managed by AI programs, advertised to persuade you what you really need, and you never have to get out of that BarcaLounger ever again except for bathroom calls, at which time the AI will see you get up and will pause your program until you’re back, ready to sit back and consume what advertisers deem is what you should really want.

 

Peter Riva, a former resident of Amenia Union, now lives in New Mexico.

Latest News

Amenia approves pool at Troutbeck estate hotel

Troutbeck's sign at the intersection of Leedsville Road and Route 343 in Amenia.

Archive photo

AMENIA — Public hearings continued from the previous meeting concluded at the regular meeting of the Amenia Planning Board on Wednesday, Jan. 8. Having considered public comment, the board approved applications from Troutbeck for an indoor pool and from DaVinci Windows for a sign installation.

No public comment was heard in connection with the Troutbeck proposal to construct an outdoor pool as briefly described by project engineer Rich Rennia of Rennia Engineering of Dover Plains. The application is part of Phase 8 of Troutbeck’s adaptive reuse application, revised recently to reduce the environmental impact.

Keep ReadingShow less
Final grant of $675,000 awarded for Eddie Collins Memorial Park pool project
Eddie Collins Memorial Park in Millerton will the the site of a new community pool, with construction expected to begin by Spring 2025.
Archive photo

MILLERTON — Calling the ongoing revitalization of Eddie Collins Memorial Park “the largest project the village has taken on,” Mayor Jenn Najdek has disclosed additional funding has come through in support of its upgrade.

This past December, the New York State Office of Parks, Recreation, and Historic Preservation awarded the village a matching grant of up to $675,000 in support of the Eddie Collins Memorial Park Swimming Pool Project. With these monies, funding for Phase II of the project, which stems largely from a NY SWIMS capital grant, is now at $7.56 million.

Keep ReadingShow less
Pine Plains median home prices stay relatively steady at year's end

This 3 bedroom/2 bath renovated raised ranch at 7760 Main St. in Pine Plains sold for $590,000.

Photo by Christine Bates

PINE PLAINS — From August through November there were 14 sales in Pine Plains with only one on Lake Road selling for over a million dollars and two homes for over $500,000 — a midcentury modern in town closing for $590,000 and a historic house on 8.5 acres for $660,000.

Since September 2021 the median price for publicly listed properties in Pine Plains has hovered at around $350,000. Properties listed in mid-January include seven residences ranging in price from $150,000 to $8.95 million, six pieces of land and Harvest Homestead Farm on 343 acres with a fully functioning distillery formerly associated with 1930’s mobster Dutch Schultz.

Keep ReadingShow less
Donald Francis ‘Frank’ McNally

MILLERTON — Donald Francis “Frank” McNally Jr., passed away peacefully at Vassar Brothers Medical Center on Wednesday Jan. 8, 2025, after a short illness. Frank was a resident of Millerton since 1996. He was born on Jan. 27, 1955, in Cold Spring, New York, at Butterfield Hospital and was raised in Garrison, New York, where he enjoyed exploring and camping in the wilderness of the Hudson Valley, participating in the Boy Scouts as a bugler, and competing as captain of his high school wrestling team.

He was a graduate of James I. O’Neill High School in Highland Falls class of ‘74 and SUNY Cobleskill class of ‘76 where he majored in animal husbandry, specializing in equine science. He then proudly volunteered for the United States Peace Corps where he accepted an assignment to his host country of the Philippines, where he met his wife. Frank would then pursue his lifelong passion for horses and horseback riding on several horse farms in Dutchess County. Later he would work for New York state where he would then retire, spending his time caring for animals, reading, fishing and taking photographs. Frank enjoyed a good laugh with family and friends, while also occasionally winning a game of RISK. Frank was an avid reader, often reading several books a week while in the constant company of his cat.

Keep ReadingShow less