Nonprofits struggle and strategize: COVID-19 puts a damper on holiday fundraising events

MILLBROOK — Giving Tuesday is over; hopefully it was successful. But the needs of local charities go beyond a single day, and during the coronavirus pandemic, many are finding it hard to generate needed revenue. That’s because nonprofit groups and charities, just like any other business or large organization, still cannot hold the galas, carnivals or other social gatherings this holiday season — usually the busiest time of the year for fundraising — due to the virus. It’s a predicament that has forced charities to rethink their fundraising strategies. We focused on a number of nonprofits in Millbrook dealing with the issue.

Angels of Light provides Christmas to terminally ill children and their families; it was started by Lori and George Decker more than 10 years ago. The charity gives a warm and stress-free holiday to those caring for very sick children and allows them the time and energy to be with their family, without worrying about shopping for and wrapping gifts or planning holiday meals. An annual gala  for Angels of Light is usually held in September, raising around $100,000.

This year, because of the pandemic, there was no gala, yet the Deckers have “adopted” more than 100 children to provide for this holiday. They have more than enough volunteers; some of the gifts are pre-wrapped and already shipped. But still, the foundation needs more gifts and donations. 

Aside from some local families who benefit from Angels of Light, the foundation gives to the  Maria Fareri Children’s Hospital and Ronald McDonald Houses. Working through e-mail especially, funds have been coming in, but more are needed. This year there will be no hugs or presenting of gifts, but the joy of the season can still be shared. The website for Angels of Light is www.angelsoflighthudsonvalley.org.

Grace Episcopal Church was not able to hold its annual golf outing, nor its annual Christmas Bazaar. And as with most churches, the virtual online masses it’s held haven’t produced the collections the church relies on as its in-person services do. 

The Rev. Matt Calkins of Grace Church said the church is collecting about half of what it can ordinarily count on, while it is still working with local food pantries such as those affiliated with St. Thomas’ Church in Amenia Union and the Berkshire Taconic Community Foundation in Massachusetts. 

The church is also very active helping the immigrant population with housing costs, food security and other necessities. The church is continuing its work, although Calkins said even pledges are down 10%. It hosted a virtual music gala this fall, but its most important and profitable avenues to raise funds have all been shut down due to COVID. A cookie sale is planned for Saturday, Dec. 12.

One of the most visible charities in Millbrook is Uncle Al’s Attic, affiliated with St. Joseph-Immaculate Conception Church, with its shop on Franklin Avenue. All proceeds raised through the thrift shop go to the church, which in turn shares it with parishioners in need and other local causes.

Lyall Memorial Federated Church also has many programs to help feed the hungry, but the need has greatly increased with the pandemic. A fundraiser held at the Millbrook Library helped, as did the efforts of a local Scout who collected donations in front of Marona’s Market, but so much more is needed. While the Meals on Wheels program is being maintained and its cost is relatively low, some recipients still can’t afford to cover that cost. The food pantry is trying to supply food to three times as many families as it had previously. The pantry, Food For Folks, provides food for short term emergency use. A curbside First Harvest Pantry Christmas Day Dinner is planned for Friday, Dec. 25, from  to 3 p.m. 

Local businesses are doing what they can to help out this holiday season, such as Samantha’s Sweet Shop on Church Street, which installed Santa’s Mail Box, for children to send their wish lists to Santa.

Not all of local nonprofits and charities are mentioned here, due to space, but it goes without saying that many need donations — now more than ever. To help in any way, please go to the individual websites for more information. 

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