Thank you!
Your support is sustaining the future of local news in our communities.

Getting You To Buy – Forever

When television started, commercials were permitted at the top of the hour, between shows. Soon the advertisers, seeing the success of this new publicity tool, insisted on a more regular appearances of their message. After a transition (when even Lucy could be seen hawking the sponsor’s product every 15 minutes), the Federal Communications Commission, heavily lobbied by money interests, mandated that commercials must appear at least every 20 minutes. And then the networks increased the number of ad slots and sold them at considerable profit. 

The golden years of television were the ‘60s and ‘70s — a controlled concentrated audience, few channels to watch and advertisers desperate to jump on the bandwagon of sales, marketing, and broadcast profits.

By the late ‘70s, with more sets in operation, the viewership numbers were staggering, 10 times more people watched a hit show then as now and profits soared. The production budgets for shows like “The Mary Tyler Moore Show,” “M*A*S*H” and others were, in real dollar terms, three times even what “The Big Bang Theory” had to spend making classic 21st-century programming. I made an ABC Special in 1988 which had 22 million viewers. If you attracted that many viewers today, you’d be the king of all Hollywood.

So what happened? The advent of cable, more channels, and other types of viewing ruined this bonanza for the networks. Suddenly their viewer numbers started to plummet. Profits fell. What to do? Increase the revenue stream, add commercials. By the mid-‘90s, each one-hour program in a series ordered (one that I created) had to be “not more than forty-five- and one-half minutes.” Half hour series were delivered at 22 minutes, leaving eight minutes of commercials per half hour, or 16 minutes per prime time viewing hour – just over a quarter of an hour, per hour! Now, it’s even worse — you get to watch one hour of television with 20 minutes of commercials in one form or another.

Already, everything you see, everything you receive on TV, comes down the line. The problem is, with you now directly paying the supplier, how do the commercials fit in? Besides product placement, what the streamers are after is your profile, your identity, your likes and dislikes. If you watch home improvement shows, or football, or celebrity shows, you’ll get social media, email advertising, web advertising tailored to what they assume is your characteristics.

And it’s going to get worse. Facebook and Twitter (X now), TikTok, Instagram, Spotify and all the rest trade in your identity and profile. As they add “biometrics” to your profile — and sell that to third parties — as you walk by a McDonalds or Target display, you will be facially recognized and an ad with your name on it will pop up, tailored to your likes and dislikes.

Newest TV sets already on the market have built-in video cameras to help you Zoom or FB-connect with friends and family, all the while monitoring, with AI, your habits and desires. Drink a Coke while watching football? If your local regular supermarket purchase did not show your profile regular purchase of Coke, the next thing you’ll see during that football game is a touchdown across a superimposed Coca Cola line followed by an onscreen ad – click here! — to add Coke to your shopping list.

All your tastes and needs will be tailored, sculpted to fit a lifestyle fed by commercial interests, managed by AI programs, advertised to persuade you what you really need, and you never have to get out of that BarcaLounger ever again except for bathroom calls, at which time the AI will see you get up and will pause your program until you’re back, ready to sit back and consume what advertisers deem is what you should really want.

 

Peter Riva, a former resident of Amenia Union, now lives in New Mexico.

Latest News

Sam Lardner returns to the Northwest Corner for Vecinos Seguros 2 benefit

Sam Lardner and Barcelona will play a benefit for Vecinos Seguros 2 at Salisbury Congregational Church on Friday, July 24.

Virgo Martinez

On Friday, July 24, musician and educator Sam Lardner and his band, Barcelona, will take the stage at Salisbury Congregational Church for a benefit concert supporting Vecinos Seguros 2, an all-volunteer organization that provides emergency assistance and rapid-response support to immigrant families in Northwest Connecticut affected by U.S. Immigration and Customs Enforcement activity.

Lardner, who attended and later taught at The Hotchkiss School in Lakeville before moving to Spain in 1997, still considers the Northwest Corner his home in the United States. “It’s such a special place,” he said.

Keep ReadingShow less
Karina Powers and the power of tradition

Karina Powers teaches traditional dances from Mexico in Millbrook.

Lucia Iandolo
This is an art and the arts unite nations.
—Karina Powers

Karina Powers began dancing at 4 years old. A professional dancer, singer, performer and Mexican folklore dance professor from Baja California, Mexico, she is the youngest of three sisters who were all involved in the arts. Powers now teaches traditional Mexican dances to adults through her company, Compañía De Danza Folklórica Regional Mexicana, in Millbrook. She said she has a strong passion for the history and art that exist within the dances she teaches, and she hopes to instill that passion in her students.

“Many of them have never danced this type of dance,” said Powers. “They’re from Mexico, but they came to the United States at a young age to work. They have that dream to learn, and now they have this opportunity.”

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

Across generations at Litchfield Jazz Festival

Bucky Pizzarelli and Brandon Goldberg at the Litchfield Jazz Festival in 2017.

Lindsey Victoria Photography

The Litchfield Jazz Festival opens its 2026 season on Friday, July 24, at the Frederick Gunn School in Washington, Connecticut. The evening will feature a gala and a concert led by saxophonist Don Braden featuring the Litchfield Jazz Fest Dectet.

The festival began in 1996 and has been going strong ever since. The list of past performers reads like a who’s who of modern jazz greats, including Christian McBride, Soulive, Joshua Redman, Dave Douglas, Brad Mehldau and John Scofield, all of whom helped revive the genre for a new generation of fans at the turn of the millennium. Vocalists like Diana Krall, Dionne Warwick and Dr. John have made appearances as well. And, of course, the festival has been graced by established masters like saxophonists Sonny Rollins and Wayne Shorter; guitarist Bucky Pizzarelli; bassist Rufus Reid; drummers Roy Haynes and Tito Puente; the Preservation Hall Jazz Band; and pianists Dave Brubeck and local legend Ahmad Jamal.

Keep ReadingShow less
No grumbling here: Children’s theater camp returns

Danny Saed, assistant director of “Pinocchio”; his mother and co-founder of Grumbling Gryphons Leslie Elias; theater arts camper Joyce Sun; artist and counselor Natalie Resto; and Steven Sun, Joyce Sun’s father.

Jack Sheedy

Leslie Elias wants you to understand something about the group she calls Grumbling Gryphons Traveling Children’s Theater: “I like to say that we try not to grumble.”

For 46 years, she has used the nonprofit to educate and entertain children in the performing arts. Summer after summer, young campers learn about acting, singing, mask-making, costume-making and scenery painting. This year, as in years past, a five-day theater arts camp will culminate in a live performance of one of Elias’ original plays, guaranteed, she hopes, to quell all grumbling.

Keep ReadingShow less

Sea bass and shrimp gumbo

Sea bass and shrimp gumbo

Sea bass and shrimp gumbo

Bobby Graham

Each month, Dugazon owners Bobby Graham and Matthew Marden share a recipe inspired by the traditions, stories and sense of welcome at the heart of their shop in Sharon, Connecticut. Visit Dugazon at 19 W. Main St. Wednesday-Sunday, 11 a.m. to 5 p.m. and online at dugazonshop.com.

This month we’re sharing one of our favorite comfort foods: sea bass and shrimp gumbo. While gumbo has a reputation for being a labor of love, this version skips the traditional roux, making it surprisingly approachable. The ingredient list may seem long, but once everything is prepped, it comes together quickly, rewarding you with a rich, flavorful bowl that’s perfect any time of year. Many of the pantry staples you’ll need for this recipe can be found right here at Dugazon.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.