The Sharon Playhouse has unveiled a new brand identity for its 2026 season, reimagining its logo around the silhouette of the historic barn that has long defined the theater.
Sharon Playhouse leadership — Carl Andress, Megan Flanagan and Michael Baldwin — revealed the new logo and website ahead of the 2026 season. The change reflects leadership’s desire to embrace both the Playhouse’s history and future, capturing its nostalgia while reinventing its image.
After attending the closing performance of the Playhouse’s production of The Mousetrap last September, Christina D’Angelo told Playhouse leadership she was “completely changing her design direction” for the new logo after experiencing the work and atmosphere of the Sharon Playhouse firsthand. She incorporated the barn silhouette to capture the theater campus’s history and evoke the warmth and magic of the Playhouse.
“The barn gives a fixed image of how we all feel about the Playhouse,” said Megan Flanagan, managing director. “The new branding presents the story of the great history of Sharon Playhouse — who we were, who we are today, who we are becoming — and the barn is that unifying element.”
The design was one of several options presented and was selected unanimously by Playhouse leadership. D’Angelo also designed this season’s branding, creating a visual throughline for the 2026 season.
The Playhouse remains committed to its taglines and mission statements, “Create. Community. Together.” and “Your destination for the arts.” While those phrases are no longer reflected in the logo itself, Carl Andress, artistic director, said the organization is not moving away from them and that they will continue to appear in publications and on the updated website.
“The refreshed brand aims to shift the narrative in the community, reinforcing the Playhouse’s role not only as a theater but as a vibrant gathering place and artistic home,” Playhouse leadership said in a press release.
For more information, including a video about the updated logo and details on the upcoming 2026 season, visit sharonplayhouse.org
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